taz

WHO I AM:
After completing my psychology studies (title of my degree dissertation: "Situative impacts on consumer behaviour") I was drawn onto the dark side of THE FORCE and since then use my uncanny psycho-powers to work as a copywriter and author.

HOW I THINK:
I strongly believe that in our commercial-flooded times any ad comes as an uninvited guest and thus has to add something special to be welcome. And to me the key is laughter. Entertaining communication always creates affection for the sender.

WHAT I DID:
Some brands and companies I actually worked for:
Unilever (Knorr) / KRAFT General Foods (Jacobs Krönung) / Wilkinson Razors (Schick) / Winfield Cigarettes / Veltins Beer / PitStop Car Services / r+v Insurances / HASBRO PC-Games.