Creative crowdsourcing is increasingly used by companies to spur their innovation and improve their marketing efforts. But how does it work on a legal perspective? Here is a video that explains it all in 26 minutes. This is the recording of a webinar broadcasted on Wednesday July 23rd 2014, in which eÿeka’s experienced Head of Legal Eric Favreau explains the main points to have in mind when engaging with creative crowdsourcing. We wanted this video – interesting for brands and creators alike – to be crystal-clear when it comes to this rather specific topic. We hope to have accomplished that.

How can brands and agencies succeed in creating engaging video content that delivers marketing value? Jon Williams, Associate Director at Unruly Media, and Joël Céré, Global Director of Insights & Innovation Solutions at eÿeka, offer an introduction to creating, predicting and amplifying social videos that work for consumers and for brands.

eÿeka Pulse is a fun, text-based online tool that lets consumers suggest new marketing or product ideas to brands in no more than 140 characters.

It is a perfect complement to current contests, allowing a wider range of people to express their creative thoughts. We believe it will change the way marketers can access creative ideas.