Attract Millennials to Ma Pause by reinventing the logo
Ma Pause Fruit is a very good blend of fruits and berries served in a 120 gram pouch (instead of the standard 90 g, so the dose makes more sense for adults). It has an intense and delicious taste, much more than any other fruit puree for kids. It’s very close to the original fruits since it has no preservatives, no artificial aroma, and no added sugar. It’s very convenient. People take it when they leave home and consume it on-the-go.
The brand will evolve and will not be made of 100% fruit in the future. In the near future, the pouch might contain other healthy ingredients like cereals, for example. The brand name will then be changed to “Ma Pause” (My Break).
Create a new unique and appealing logo and a key visual for Ma Pause, to express the healthy, yummy, on-the-go snack
Format: Three-page presentation: first page with logo, second one with the key visual, third page made up of explanations.