Yogurt Textures Differentiation Concurso terminado
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Descubra os resultados do concurso Yogurt Textures Differentiation


Resumo do concurso

Make plain yogurt interesting and easy to understand!

Create a simple, impactful and easy-to-understand visual system for different textures of plain yogurt.

Presentation with texts and visuals. Maximum 3 pages (PDF), including your design to be done using the template provided in the creative toolkit.

3 Vencedores 6 Favoritos da comunidade 42 Colaboradores 61 Criações aceitas 22 Países 6 Línguas

Danone Danone

Yogurt can take today different forms, aspects, and even taste. Differenciation between of all of them is a big issue we needed to address to go further in our brand construction.

We really want to thank all of you for your participation, for your creativity, your innovation spirit, and all the "food for thought" you gave us with this contest. Congratulations for the way you appropriated this subject, and for all the designs we've seen, and congratulations even more to our three winners!

Prêmio do Júri Vencedores

Seleção por Danone

2hdesign #1 Prêmio
2hdesign 76.900 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Design de Embalagem e Etiqueta

#1 Prêmio de € 2.000

This road is the one we preferred above all.
The way drink and fresh cheese are represented is interesting still it highlights the "how" consumer has it and not only the product texture.
We also liked the declinaison on pot : the way the texture is spotlighted and the navigation it makes possible for the consumer between the different food forms.

nitinbrijwal_59 #2 Prêmio
nitinbrijwal_59 0 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos

#2 Prêmio de € 1.000

I am very excited to be selected for the prize. I feel honored to be associated with a brand like Danone

In fresh dairy category, we're used to see a focus on the spoon and the product in it.
These design are really interesting and different because of the angle they take on the product. It has a strong impact to see the print of the spoon in the pot, and it shows even better the texture of product.

benjokoren #3 Prêmio
benjokoren 27.860 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta

#3 Prêmio de € 500

I am very proud and happy with my result.
I want to thank the jury and Danone for this competition as it was really
challenging and rewarding at the same time.
I hope to see more competitions like this in the future.

We enjoyed this road for the fun it can bring into yoghurts environment. It could be something really interesting to use on kids, and create some proximity between consumers and product.


Favoritos da comunidade

Baseado nos votos dos colaboradores no Círculo de Comentários

Principais em Qualidade

  • oriraf Classificação 1 oriraf 0 Pontuação creativa
  • k_vatova4418 Classificação 2 k_vatova4418 15.750 Pontuação creativa
  • AnnaNThang Classificação 3 AnnaNThang 0 Pontuação creativa

Principais em Originalidade

  • k_vatova4418 Classificação 1 k_vatova4418 15.750 Pontuação creativa
  • AnnaNThang Classificação 2 AnnaNThang 0 Pontuação creativa
  • oriraf Classificação 3 oriraf 0 Pontuação creativa

Principais em Narração

  • oriraf Classificação 1 oriraf 0 Pontuação creativa
  • benjokoren Classificação 2 benjokoren 27.860 Pontuação creativa
  • alejartes Classificação 3 alejartes 20 Pontuação creativa

Yogurt Textures Differentiation comunidade

Conheça todos os colaboradores do concurso

42 Colaboradores