Yogurt Textures Differentiation Concurso terminado

Descubra os resultados do concurso Yogurt Textures Differentiation


Desafio

Resumo do concurso

Make plain yogurt interesting and easy to understand!

Create a simple, impactful and easy-to-understand visual system for different textures of plain yogurt.

Presentation with texts and visuals. Maximum 3 pages (PDF), including your design to be done using the template provided in the creative toolkit.

3 Vencedores 6 Favoritos da comunidade 42 Colaboradores 61 Criações aceitas 22 Países 5 Línguas
7614b1487cd746b2a85f69b963f9578b

Danone Danone

Yogurt can take today different forms, aspects, and even taste. Differenciation between of all of them is a big issue we needed to address to go further in our brand construction.

We really want to thank all of you for your participation, for your creativity, your innovation spirit, and all the "food for thought" you gave us with this contest. Congratulations for the way you appropriated this subject, and for all the designs we've seen, and congratulations even more to our three winners!

Prêmio do Júri Vencedores

Seleção por Danone

2hdesign
2hdesign #1 Prêmio
2hdesign 68.520 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Design de Embalagem e Etiqueta
França

#1 Prêmio de € 2.000 por Danone présentation

This road is the one we preferred above all.
The way drink and fresh cheese are represented is interesting still it highlights the "how" consumer has it and not only the product texture.
We also liked the declinaison on pot : the way the texture is spotlighted and the navigation it makes possible for the consumer between the different food forms.

Danone
nitinbrijwal_59
nitinbrijwal_59 #2 Prêmio
nitinbrijwal_59 21.940 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Índia

#2 Prêmio de € 1.000 por A spoon full of goodness

I am very excited to be selected for the prize. I feel honored to be associated with a brand like Danone

In fresh dairy category, we're used to see a focus on the spoon and the product in it.
These design are really interesting and different because of the angle they take on the product. It has a strong impact to see the print of the spoon in the pot, and it shows even better the texture of product.

Danone
benjokoren
benjokoren #3 Prêmio
benjokoren 70.720 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
Eslovênia

#3 Prêmio de € 500 por Y-MEN - YOGURT SUPERHEROES

I am very proud and happy with my result.
I want to thank the jury and Danone for this competition as it was really
challenging and rewarding at the same time.
I hope to see more competitions like this in the future.

We enjoyed this road for the fun it can bring into yoghurts environment. It could be something really interesting to use on kids, and create some proximity between consumers and product.

Danone

Favoritos da comunidade

Baseado nos votos dos colaboradores no Círculo de Comentários

Principais em Qualidade

  • oriraf Classificação 1 oriraf 173.740 Pontuação creativa
  • k_vatova4418 Classificação 2 k_vatova4418 310.070 Pontuação creativa
  • AnnaNThang Classificação 3 AnnaNThang 1.065.830 Pontuação creativa

Principais em Originalidade

  • k_vatova4418 Classificação 1 k_vatova4418 310.070 Pontuação creativa
  • AnnaNThang Classificação 2 AnnaNThang 1.065.830 Pontuação creativa
  • oriraf Classificação 3 oriraf 173.740 Pontuação creativa

Principais em Narração

  • oriraf Classificação 1 oriraf 173.740 Pontuação creativa
  • benjokoren Classificação 2 benjokoren 70.720 Pontuação creativa
  • alejartes Classificação 3 alejartes 25.780 Pontuação creativa

Yogurt Textures Differentiation comunidade

Conheça todos os colaboradores do concurso

42 Colaboradores