Pizza Hut Innovation Concurso terminado
eYeka Express

Wow us with your new mash-up pizza idea!

Início 03 de Junho de 2016 Fim 12 de Junho de 2016, 23:59 UTC Deliberação Resultados Julho de 2016
Início
03 de Junho de 2016
Fim
12 de Junho de 2016, 23:59 UTC
Resultados
Julho de 2016
Briefing

Contexto

When it comes to spending a good moment with your family or your friends, the food that immediately comes to mind is pizza. Indeed, pizza is simple and tasty food that instantly creates a great moment.

Pizza Hut is the no.1 pizza chain in most countries, operating in delivery and dine-in modes. Pizza Hut is well known for its innovation – being the first to introduce products such as Stuffed Crust Pizza and Cheesy Bites. It is also known for the quality of its pizza- because it uses the best quality of cheese that is also so yummy, and great tasting tomato sauce.

Young adults love to try new pizza recipes. They want to shake up their routine and explore new tastes. Yet, they don’t want to waste their time with that are not good… so, it’s sometimes a bit risky to try new flavors.

Pizza Hut is facing numerous competitors, and pizza lovers now have a lot of options when they want a pizza. The brand wants to remain people’s favorites pizza.

To do so, inventing new pizzas of very high quality, that are contemporary and out-of-the-box is their priority.

There is a massive trend that has been hitting the food category for some years now - hybrid foods that combine two types of food to make an exciting and tasty new food. Examples of hybrid food are Cronut (mash-up of a donut cum croissant), Waffle taco, Ramen burger or Hot Dog pizza.

Pizza Hut would like to create a new, top quality mash-up pizza that is contemporary, fresh and amazingly good thanks to excellent ingredients of natural origin.

Desafio Criativo

Invent a new mash-up pizza concept that is made of quality sourced and fresh ingredients to make great shareable moments and delight pizza lovers.

Pizza Hut is interested to see your interpretation of “mash-up” pizza. It is a type of pizza that combines either:

  • two types of food, such as the Tacos Pizza, Mac N Cheese Pizza, Pizza pie, etc.
  • or a brand combination, like Tabasco Pizza and Jamie Oliver’s pizzas.

Your mash-up pizza must be made of ingredients of good quality- it can be ingredients that are very fresh or that are sourced in specific places (New-Zealand cheese, Italian Tomato sauce, etc.) 

Your product idea should be one that really entices people to try it out. It’s perceived as a “safe discovery”, it’s new and surprising but at the same time it’s not too risky. People know the taste will be good and their kids or friends will like it. They know they’re not wasting their money.

It’s not too weird and not too extreme. And many people would like it, not just a few.

Your pizza should have quality ingredients and still be called a pizza even though it’s a mash-up.

It must be a savory pizza (no dessert pizza) and have cheese in it.

Create a pizza, give it a name, describe the product in details (ingredients, shape, flavors, experience, etc) and tell us why you think young adults will want to try it.

Use the template to create your entry.

Also please tell us why you think people will like it. And make sure it’s new!

 

Dicas

Os exemplos são fornecidos apenas para ilustrar as nossas expectativas. Favor não usá-los em sua apresentação ou ela será rejeitada.

Ideas that have been considered in the past are: Hot dog pizza, Tabasco pizza, Mac n Cheese pizza, Pizza Pie, Breakfast pizza, Coca Cola/Pepsi Cola pork pizza, Jamie Oliver’s Pizza range, Lasagna pizza, flatbread pizza, Lay’s Pizza, Taco Pizza.

A bad idea for this contest would be a sushi pizza with wasabi and crab. That would be too expensive to develop and buy, and it’s too “niche” (i.e. only a few people would like it)

Prêmios

Prêmio do Júri

  • #1 Prêmio € 1.500
  • #2 Prêmio € 600
  • #3 Prêmio € 400

Formato

Use the template: 1 page made of images image and text (PDF only)

Critérios de seleção

The best idea will be one which is new and original but remains accessible for people. It should be a mash-up that many people want to try, not something that is too weird. The fact that your pizza is made of ingredients of good quality is prerequisite.

Orientações

Orientações para esse concurso

  • Please use the template provided in the toolkit.
  • Make sure your pizza is affordable to a mainstream audience. The ingredients should not be too costly (no black truffle, caviar, etc)
  • Having locally sourced ingredients or fresh ingredients is a mandatory requirement.
  • Combining two ingredients as toppings (peach and chicken) is not a mash-up and will not work as a good concept.
  • Entries should be in English.
  • O máximo de inscrições permitidas por participante: 3
  • As entradas selecionadas serão utilizadas na Internet. As autorizações e licenças de uso de elementos protegidos (incluindo músicas, fotos…) devem ser compatíveis com a difusão na Internet. Você deve poder nos fornecer uma prova escrita dessas autorizações e licenças a qualquer momento.

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