O novo supersorvete de Ben & Jerry’s Concurso terminado

Descubra os resultados do concurso O novo supersorvete de Ben & Jerry’s


Desafio

Resumo do concurso

Invente o novo sucesso de Ben & Jerry’s!

Surpreenda-nos com a sua ideia ousada para uma nova linha de Ben & Jerry’s que vai conquistar jovens urbanos da Geração Y, que os amantes de sorvete vão sair correndo para comprar!

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4 Vencedores 92 Colaboradores 133 Criações aceitas 32 Países 7 Línguas
1317e250cba7013087380015170d8e36

Ben & Jerry's Unilever

Thank you everyone! You submitted some great ideas and really got us thinking outside our regular ideas. We really appreciate all the work you put into it! Our favorite entries were those that tied most closely back to the idea of being a full line that was well differentiated from our current line-up, but premium to it. So many wonderful ideas, it was difficult to choose our favorites.

Now that the contest is over, may we suggest you go get some ice cream to celebrate?

Prêmio do Júri Vencedores

Seleção por Ben & Jerry's

eepigni
eepigni #1 Prêmio
eepigni 43.650 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
Espanha

#1 Prêmio de € 3.000 por THE BLUE DOT SORBETS

This was a great entry that really tied together lots of elements from the brief and created something very different for our consumers. It was well designed and incorporated our social mission, and it was clear why this could be a totally separate line from our current offerings. Nice job!

Ben & Jerry's
paddyyfr
paddyyfr #2 Prêmio
paddyyfr 39.740 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
Brasil

#2 Prêmio de € 1.500 por Mixed Brew

We liked how this was a complete line-up that felt very premium to our existing products, yet very in line with what the brand does. It was well designed and interesting, and felt entirely doable by the brand. The flavor combinations were well thought out and on-brand. Nice job!

Ben & Jerry's
vixslay
vixslay #3 Prêmio
vixslay 19.350 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
Reino Unido

#3 Prêmio de € 1.000 por Tipple Trip Around the World

Nice job! We liked the story of travelling the world through cocktails and how that would provide a strong platform for premium ice cream.

Ben & Jerry's
AKdaBAOUS
AKdaBAOUS #4 Prêmio
AKdaBAOUS 56.180 Pontuação creativa
  • Design Gráfico
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Redação de argumentos
Reino Unido

#4 Prêmio de € 500 por SCOOP - The Ice Cream Robot

This was a very out-of-the-box idea, but one that we liked. So much of value these days is about the experience that brands can bring to the consumers, so this was a good spin on how to do that in a unique way--for something that consumers take home! Nice job.

Ben & Jerry's

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92 Colaboradores