L'Oréal - Sustainable Cosmetics Concurso terminado
eYeka Express

How can you make beauty products sustainable?

Início 22 de Março de 2016 Fim 29 de Março de 2016, 23:59 UTC Deliberação Resultados Junho de 2016
Início
22 de Março de 2016
Fim
29 de Março de 2016, 23:59 UTC
Resultados
Maio de 2016
Briefing

Contexto

L’Oréal is the world’s biggest beauty company. What L’Oréal believes in is: Beauty for all - no matter which country, which socio-economic class and what age or life stage people are in, they have the right to great hygiene and beauty.

Beauty for all is L’Oréal’s new sustainability commitment.

This commitment covers four areas:

  • Innovating sustainably — by 2020, L’Oréal will innovate so that 100% of its products have an environmental benefit.
  • Producing sustainably — by 2020, L’Oréal will reduce its environmental footprint by 60% whilst bringing beauty to one billion new consumers.
  • Living sustainably — by 2020, they will empower every L’Oréal consumer to make sustainable consumption choices while enhancing the beauty of the planet.

Some milestones have already been achieved, such as the prohibition of animal testing, less use of plastic in products, zero waste packaging where consumer can use the product till last drop. There is also the biodegradability of the formulas used in products per se – no silicon, no surfactants, products that require less water to be processed, the use of natural ingredients instead of chemicals, etc.

L’Oréal wants to ground its actions in people’s convictions and this is why they’re coming to eYeka, to get a feel of what could be the next big innovation in terms of sustainability for beauty products (hair and skin care mostly).

Desafio Criativo

Create an idea that will break the mold and make the beauty products (skin and hair care products or make-up) more sustainable.

Your idea needs to be something that really changes the game, things that will have a positive impact on the planet. Also, it should be things that will make a change for consumers – something that bring a benefit. For example, sulfate-free shampoos. It’s sustainable because it’s good for the planet but consumers don’t care. But if you allow people to refill their empty pack of skin care, it will mean something to them because it will cost less money to buy.

Your idea should be one for heavily-used products.

Here’s the list of products you can use for your idea. Pick one of them for your idea:

Click on the links to see the range of products on L'Oréal Paris website.

Your idea should be composed of a key visual and the answers to these questions (1 page, split into two parts)

  1. In what way is your idea sustainable? What’s the benefit for the planet?
  2. What’s the end benefit for the consumer?
  3. Where does your inspiration come from? It can come from other brands or products (food, automotive, etc.)
  4. What kind of consumers is your idea designed for? (Geography + gender)

Dicas

Os exemplos são fornecidos apenas para ilustrar as nossas expectativas. Favor não usá-los em sua apresentação ou ela será rejeitada.

A lot of things have been done in this field. For example, condensed deodorant sprays. They contain the same quantity of product but use less aluminum as the packs are smaller.

Recycling rain water to be used in factories is also a route that is explored. Being able to bring back your empty packs of skin care for refill them is another example of a good idea. Replacement of packaging material by a material that is better for the eco-system is also an idea that would work for this contest.

Bad ideas: removing parabens from shampoos and shower gels. It’s not changing the game, as most products have already removed them. 

Prêmios

Prêmio do Júri

  • #1 Prêmio € 1.500
  • #2 Prêmio € 600
  • #3 Prêmio € 400

Formato

1 page: visual of illustration and answers to the questions.

Critérios de seleção

We’re asking you to imagine ambitious things. The jury will award ideas that have the potential to have a big impact.

Orientações

Orientações para esse concurso

  • Use this template for your submission: here
  • Entries should be in English.
  • By sustainability, we mean “green” and good for the planet. The scope is not about social initiatives, like training women in remote places to help them get a job for instance.
  • Don't hesitate to visit L'Oréal Paris website if you want to read more about the products. 
  • As entradas selecionadas serão utilizadas na Internet. As autorizações e licenças de uso de elementos protegidos (incluindo músicas, fotos…) devem ser compatíveis com a difusão na Internet. Você deve poder nos fornecer uma prova escrita dessas autorizações e licenças a qualquer momento.

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