Tide Pods Concurso terminado
eÿeka Express

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Resumo do concurso

Make revolutionary Tide PODS® a desired laundry product women simply cannot resist.

Show how revolutionary Tide PODS® gives superior deep down clean in an equally innovative way that will make it irresistible to women.

1st page a poster with a tagline; 2nd page answers to the two questions (maximum 2 pages PDF).

3 Vencedores 5 Favoritos da comunidade 79 Colaboradores 149 Criações aceitas 32 Países 8 Línguas

Tide P&g

Great thanks for all the creative that bring lots of sparkling idea to us. There are many great works behind and it was really difficult to identify top creatives. In this case, we are more looking for those having emotional connection with insights behind that rooted in the clean 3 in 1 functional benefits. We believe this is the one that we can cut through the clutter and bring people to think 'wow this is really different and what I want'.

Hope to have chance to see your great creative again.Thanks again.

Prêmio do Júri Vencedores

Seleção por Tide

ghadamohsen #1 Prêmio
ghadamohsen 234.580 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Design de Embalagem e Etiqueta
Arábia Saudita

#1 Prêmio de € 1.500 por Care your clothes like caring your face

It capture a very strong insight that people has low involvement in laundry while they pay a lot of attention to their clothes (and skin). The clothes deserve better laundry detergents.This can be a good starting point for communication.


Samira-Rafi #2 Prêmio
Samira-Rafi 2.659.030 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos

#2 Prêmio de € 600 por My choice , my lifestyle!

The way that bring the ‘lifestyle’ deliver the uniqueness of the PODs vs. normal detergents and also capture the feature of the 3 chambers which should be more popular among young consumers.


k_vatova4418 #3 Prêmio
k_vatova4418 382.530 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta

#3 Prêmio de € 400 por INNOVATION

I am glad to be part of  winners in this contest! Thank you Tide PODS and eYeka! It's great feeling to work for such big and famous brands!

Starting point is very nice. Indeed ‘ 3 in 1’ seems to be a category norm and people are tired of it. ‘3 in 1’ itself cannot highlight the uniqueness of the PODs. And the idea ‘Do you feel it? It is Innovation’ make people think ‘this is really different’. But it would be better if the visual is more intuitive.




Favoritos da comunidade

Baseado nos votos dos colaboradores no Círculo de Comentários

Principais em Qualidade

Principais em Originalidade

  • Samira-Rafi Classificação 1 Samira-Rafi 2.659.030 Pontuação creativa
  • ghadamohsen Classificação 2 ghadamohsen 234.580 Pontuação creativa
  • oceanomare Classificação 3 oceanomare 800.380 Pontuação creativa

Principais em Narração

  • oceanomare Classificação 1 oceanomare 800.380 Pontuação creativa
  • ghadamohsen Classificação 2 ghadamohsen 234.580 Pontuação creativa
  • Samira-Rafi Classificação 3 Samira-Rafi 2.659.030 Pontuação creativa

Tide Pods comunidade

Conheça todos os colaboradores do concurso

79 Colaboradores