Downy Lenor Sensitive Concurso terminado
eYeka Express

Bring joy and satisfaction to new parents as they care for their babies with Lenor Sensitive.

Início 22 de Janeiro de 2016 Fim 07 de Fevereiro de 2016, 23:59 UTC Deliberação Resultados Fevereiro de 2016
Início
22 de Janeiro de 2016
Fim
07 de Fevereiro de 2016, 23:59 UTC
Resultados
Março de 2016
Notícias

Use the logo

25 de Janeiro, 13:37

Please use the logo provided in the toolkit!

Briefing

Contexto

Parenthood is an exciting new life stage, but it changes parents’ lives as they focus on the baby, and in this case, their baby's sensitive skin. While they might have used a fabric conditioner on their clothes and household linens to soften and freshen fabrics in the past, they are now mostly looking for the gentle softness it brings.

Lenor Sensitive is a fabric conditioner that cares for your fabrics while making them soft and smell fresh. In fact, when it comes to scents, Lenor Sensitive has the most-loved light baby scent compared to competitors’ sensitive variants.

All parents want the best for their baby. Can you help Lenor refresh the way it communicates to new parents in an emotionally engaging way that tugs at their heartstrings?

Desafio Criativo

Create an emotionally engaging visual that shows new parents how Lenor Sensitive makes baby’s clothes soft and/or gives them a light baby scent.

With a newborn at home, habits change. When it comes to doing the laundry, parents start separating their clothes from baby’s clothes. And, they look for just the right products that are gentle on the baby’s skin, keep clothes ‘baby soft’, and have a light baby scent.

In a poster with a tagline, please communicate one of these two aspects. If you have more than one idea, please submit it as a separate entry.

  1. Surrounded by Softness: A baby’s skin is the softest skin, and it therefore, deserves the softest fabrics. Lenor Sensitive keeps fabrics soft, wash after wash, and is gentle on a baby’s newborn skin.
  1. Scent of a Baby: When you hold your baby close or kiss him, that unique baby scent is so delightful it brings a smile to your face and warmth to your heart. Lenor Sensitive gives clothes a light baby scent that everyone loves.

Lenor Sensitive can be used on all types of fabric; it is especially formulated for sensitive baby’s skin. For your idea, we want to see an image of a baby as you creatively express either (1) Surrounded by Softness or (2) Scent of a Baby.

While mothers tend to choose the laundry products and do most of the laundry, we know both parents are involved in caring for the baby. Please do not portray only a father in your idea, as fathers are not the primary target audience.

Remember to keep your visual simple, intuitive and engaging as it may also eventually be used on a pack!

Dicas

Os exemplos são fornecidos apenas para ilustrar as nossas expectativas. Favor não usá-los em sua apresentação ou ela será rejeitada.

Example of a good idea: A visual of a baby’s new cloud-themed room. The baby has a cloud pillow; cloud wallpaper adorns the room. As mum folds away baby’s towels, clothes and linen; they look like clouds in the baby’s wardrobe because they’ve been washed with Lenor Sensitive. This idea is based on Wrapped in Softness.

Remember to add your creative tagline!

Example of a bad idea: A visual of a father holding a baby and smiling. We do not want to show single fathers as they are not our target audience, and although there is a visual of the baby, this idea does not covey softness or that baby smell.

Prêmios

Prêmio do Júri

  • #1 Prêmio € 1.500
  • #2 Prêmio € 600
  • #3 Prêmio € 400

Formato

Poster, Tagline and description (2 pages max).

Critérios de seleção

The brand will award prizes to the most emotionally engaging visuals that tell the story of Lenor Sensitive wrapping your baby in softness or retaining the delightful baby scent.

Orientações

Orientações para esse concurso

  • Poster, tagline and description (2 pages max).
  • Entries must be in English only.
  • Please use the logo provided here.
  • Please submit your entry based on one of the two aspects of Lenor Sensitive described. If you have more than one idea, please submit it as a separate entry.
  • Please keep in mind that white & gentle pastel colors are typically used by fabric conditioner brands to symbolize the sensitive variants.
  • Your entry should include a visual of your idea and a paragraph of text explaining your idea.
  • You must include a visual of a baby in your submission. If you wish, you may show one or both parents. However, as mothers are the main consumer, please do not show a single father, as fathers are not the target audience.
  • Keep the source/working files of your entry until the winners have been announced, as they may be needed.
  • You can use commercial library pictures for your submission. Please indicate the source.
  • As autorizações e licenças de uso de elementos protegidos (incluindo músicas, fotos…) devem incluir pelo menos: (i) o direito de incorporar os elementos protegidos em novas obras que são derivadas ou baseadas em estes elementos, (ii) o direito de uso para fins comerciais e (iii) o direito de usar na Internet. Você deve poder nos fornecer uma prova escrita dessas autorizações e licenças a qualquer momento.

Orientações habituais da eYeka

  • Não coloque quaisquer detalhes pessoais na criação (nome, número de contato, endereço de e-mail, etc.)
  • Mantenha no seu computador uma versão de alta qualidade da sua criação para ser usada se você for selecionado como vencedor.
  • A sua criação tem que ser o seu próprio trabalho para ser considerada no concurso.
  • Você precisa ter obtido a permissão escrita de cada um dos autores e atores que contribuíram para o mídia.
  • Se você tem algum trabalho (música, fotos, desenhos etc.) que não seja de sua autoria, por favor declare em sua descrição do mídia se a música e/ou imagem(ns) que você usou é(são) sua própria criação e forneça links para a licença concedendo para você os direitos de o(s) usar.
  • eYeka vai lhe pedir para fornecer prova escrita ou uma cópia de todos os documentos escritos que confirmam tais autorizações permitindo a eYeka e os seus clientes de usar a criação em conformidade com os termos do regulamento do concurso.
  • Qualquer criação que não cumprir essas regras não será considerada para o concurso.