Make Mazda Famous Concurso terminado

Make Mazda famous by inventing exciting events or experiences.

Início 01 de Outubro de 2015 Fim 18 de Outubro de 2015, 23:59 UTC Deliberação Resultados Dezembro de 2015
Início
01 de Outubro de 2015
Fim
18 de Outubro de 2015, 23:59 UTC
Resultados
Dezembro de 2015
Briefing

Contexto

Mazda is a stylish car brand that defies conventional thinking to make things better. They want to inspire, and be inspired. Mazda stands for 3 main things:

  1. Design: their cars are stylish, have exceptional looks and capture movement and agility down to their last details.
  2. Driving & Technology: Their cars are uniquely fun to drive and powered by innovative technology.
  3. Mazda does things differently and stands out from other mainstream car brands.

Mazda owns an event space in the trendy El Born area of Barcelona, called ‘the Mazda Space’. This is a stylish and modern place to host Mazda and non-Mazda related events. Throughout the space, there are information, cars and objects on Mazda’s past, present and future, and a model showcase, as well as blank rooms that can be fabricated to any event. (For more info on the Mazda Space please click here).

Mazda wants to engage with anyone who shares the same kindred spirit of challenging conventions. They are looking for an event or series of events which will help build fame for the Mazda brand across Europe.

Desafio Criativo

Imagine an event or series of events which will help build fame for the Mazda brand across Europe.  

The idea is that this event, or series of events, will happen over 60 days and that most of the action will be anchored in ‘the Mazda Space’. This venue must be part of your idea(s), yet this can also involve other countries, regions and/or cities. The event concept must be internationally engaging. Not every part of the event needs to take place at the Mazda space.

What we’re looking for is ideas for events – from the very big to the not so big – which will help Mazda achieve more fame for the brand. It can be open, on invitation only; free, paid… up to you! Mazda is also open to partnering with other events in the areas of music, fashion, design, technology, etc. The event or events don’t necessarily have to be about cars and may differ in nature, content and audience, but the experiences together should reflect and build on what Mazda stands for.

This brief is quite broad, Mazda is very open to new ideas and you are free to come up with any kind of events as long as it’s connected to the Mazda Space, is close to Mazda’s values and engages audiences. It’s mandatory that there is a physical, offline event with active participation and that this is supported by online and social media (it can’t be purely on the Internet.)

The ultimate goal of the event is to make Mazda famous – so people talk & write about the brand.

Illustrate your idea with a moodboard of pictures, sketches or illustrations of your own.

Please display your moodboard of pictures on the first page and answer the following questions on the second page:

  1. What’s the big idea behind your event idea? Give your idea a name and tell us what it means.
  2. Explain the mechanics of your event or series of events.
  3. How do you use traditional or social media around the event to create a buzz?
  4. How do we maximize interest and participation before, during and after the event(s)?
  5. How are the Mazda’s values of “Challenging conventions” brought to life?

The audience you should have in mind is young, urban people hungry for new adventures. They are interested in technology and cars. They are modern and creative people. They have an open-mindset, are progressive, very active and always up for new things. They are trend-setters and opinion leaders and very interested in Arts & Culture, Music, Fashion & Film, Design, Technology, Lifestyle, Fun & Extreme sports, Digital, Entertainment and Travel. Mazda wants to surprise them and offer them a new and exciting experience.

Dicas

Os exemplos são fornecidos apenas para ilustrar as nossas expectativas. Favor não usá-los em sua apresentação ou ela será rejeitada.

No examples are given for this contest. We want you to be free and creative: surprise us!

 

Prêmios

Prêmio do Júri

  • #1 Prêmio € 4.000
  • #2 Prêmio € 2.000
  • #3 Prêmio € 1.000
  • #4 Prêmio € 500

Formato

PDF, 2 pages: visuals and text

Critérios de seleção

Although this brief is quite open, we would like you to keep in mind the mandatories about the space, the length and the audience involvement (Barcelona, 2 months and physical interaction). Mazda will award the most original event ideas – those that have the abilities to create a big buzz and yet but truthful to what Mazda is.

Orientações

Orientações para esse concurso

  • To learn more about Mazda’s non-conventional thinking, look at this video.
  • To learn more about the Mazda world, look at this website.
  • To learn more about the Mazda Space, visit their page.
  • You can download the logo here.
  • Entries must be in English.
  • As autorizações e licenças de uso de elementos protegidos (incluindo músicas, fotos…) devem incluir pelo menos: (i) o direito de incorporar os elementos protegidos em novas obras que são derivadas ou baseadas em estes elementos, (ii) o direito de uso para fins comerciais e (iii) o direito de usar na Internet. Você deve poder nos fornecer uma prova escrita dessas autorizações e licenças a qualquer momento.

Orientações habituais da eYeka

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  • Mantenha no seu computador uma versão de alta qualidade da sua criação para ser usada se você for selecionado como vencedor.
  • A sua criação tem que ser o seu próprio trabalho para ser considerada no concurso.
  • Você precisa ter obtido a permissão escrita de cada um dos autores e atores que contribuíram para o mídia.
  • Se você tem algum trabalho (música, fotos, desenhos etc.) que não seja de sua autoria, por favor declare em sua descrição do mídia se a música e/ou imagem(ns) que você usou é(são) sua própria criação e forneça links para a licença concedendo para você os direitos de o(s) usar.
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