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Produce the video that will make ParionsWeb the reference for sports online betting during the Rugby World Cup 2015!

Início 04 de Setembro de 2015 Fim 13 de Setembro de 2015, 23:59 UTC Deliberação Resultados Outubro de 2015
Início
04 de Setembro de 2015
Fim
13 de Setembro de 2015, 23:59 UTC
Resultados
Outubro de 2015
Notícias

Précision pour le concours

10 de Setembro, 08:46

Pour le 13 septembre (dimanche), vous devez simplement convaincre ParionsWeb que c'est VOUS qu'ils doivent choisir pour tourner cette vidéo. La phase de production des deux épisodes en eux-mêmes ne commencera qu'après la fin de ce concours de pitch, lorsque nous aurons sélectionné la team gagnante. Il n'est donc pas question de produire deux vidéos pour le 13 septembre, bien entendu ! 

Il s'agit donc uniquement de nous dire face caméra pourquoi VOUS êtes la meilleure personne / équipe pour réaliser ce projet ! Vous pouvez nous montrer par exemple des techniques que vous savez utiliser, des extraits ou un showreel de vos travaux passés.

Bonne chance ! 

Briefing

Contexto

Dear video makers, the goal of this contest is to choose a winner who will have the chance to produce the next pre-roll YouTube video campaign for ParionsWeb. If you succeed, you will receive the final script and you will be coached by a senior Creative Director.

After reading the brief below, you will present your pitch video in order to convince ParionsWeb that you are the best team to produce this movie.

The winner will receive a grant of3000€ to produce the video but also a cash prize of 6000€.

Good luck!

The Rugby World Cup is coming fast!

From 18 September to 31 October, the best world-class rugby teams are going to compete, in England, for the World Championship Title. But that is not all! Every spectator will also have the opportunity to take part by betting on line.

Bets are an opportunity to live the game to the fullest – a commitment to your favorite team and a way to share the excitement during every minute of the match.

ParionsWeb, the sports online betting service provided by Française des Jeux (FDJ), would like to take advantage of its partnership with the French National Team in order to become the reference online betting service during the World Cup. ParionsWeb, available from all devices (PC/Mac, tablet, mobile phone), proposes the most comprehensive range on the market, with more than 50 bets per match. During the Rugby World Cup, spectators will be able to bet on all the games in the competition, before-the game and live, with competing rates throughout the entire event.

ParionsWeb needs your creative thinking to produce its next online pre roll YouTube video campaign to promote its offer!

It is looking for positive and humorous ideas that will encourage people to subscribe and play on ParionsWeb so that it becomes the reference website for punters during the 2015 Rugby World Cup.

Desafio Criativo

Produce the next pre-roll video campaign of ParionsWeb for the 2015 Rugby World Cup that will make this website the reference for punters!

We need 2 short episodes of 15/20 seconds each, both within the same context. The scene is in the living room with 4 people (3 men and 1 woman, between 25 and 35 years old) who are looking at a rugby game in the 2015 World Cup. They are all seated on the couch, facing the camera.

The rest of the script will be shared with the winning team!

We will pay attention to your ability to produce. Here is what we need. Something:

  • that is catchy enough in the first 5 first seconds (pre-roll YouTube);
  • with a positive and light-hearted humorous tone-of-voice;
  • that underlines the advantages of the ParionsWeb offer.

Dicas

Os exemplos são fornecidos apenas para ilustrar as nossas expectativas. Favor não usá-los em sua apresentação ou ela será rejeitada.

Your 2 episodes must engage the viewer and be shareable (word of mouth, through social networks).

The objective of the videos is to drive the audience to ParionWeb’s website, to subscribe and to play. In fact, your movie will have to include an end-Pack shot (see the guidelines).

But first of all, make sure you follow all the guidelines below!

Prêmios

Prêmio do Júri

  • #1 Prêmio € 6.000 + € 3.000 grant

Finalistas selecionados recebem bolsas para cobrir as suas despesas de produção.

Formato

2 videos of 15-20secs.

Critérios de seleção

Send us a short pitch.

The best production will have to take into account the following: the rhythm, the tone of voice (positive, humorous) and to point to a key moment to catch the attention of the viewer.

Your videos need also to speak about the advantages of betting on ParionsWeb in order to drive the viewer to the website to subscribe.

Orientações

Orientações para esse concurso

  • Your video needs to underline the advantages of ParionsWeb: one of the best betting offers on rugby, competitive rates during this event in particular, and include the end-Pack shot “World Cup Bonus up to 110”;
  • Your video has to be in French;
  • Your video must be in a French environment;
  • It is has to be between 15/20 secs maximum;
  • Things that must appear in your video:
    • a bloc “ParionsWeb Supporter officiel du XV de France» doit apparaitre  “ ;
    • an end-pack shot “Bonus de 110€ à l’inscription « spécial équipe de France  “, the phrase “Je m’inscris;
    • the phrases “INPES” & “Interdit de jeu aux -18 ans ”.
  • Avoid ideas in your video that show:
    • a professional sportsman betting;
    • a man with impulsive, excessive and addictive betting behavior;
    • a retail outlet where FDJ is present (bar, tobacconists, news agents, etc.).
  • As entradas selecionadas serão utilizadas na Internet. As autorizações e licenças de uso de elementos protegidos (incluindo músicas, fotos…) devem ser compatíveis com a difusão na Internet. Você deve poder nos fornecer uma prova escrita dessas autorizações e licenças a qualquer momento.

Orientações habituais da eYeka

  • Não coloque quaisquer detalhes pessoais na criação (nome, número de contato, endereço de e-mail, etc.)
  • Mantenha no seu computador uma versão de alta qualidade da sua criação para ser usada se você for selecionado como vencedor.
  • A sua criação tem que ser o seu próprio trabalho para ser considerada no concurso.
  • Você precisa ter obtido a permissão escrita de cada um dos autores e atores que contribuíram para o mídia.
  • Se você tem algum trabalho (música, fotos, desenhos etc.) que não seja de sua autoria, por favor declare em sua descrição do mídia se a música e/ou imagem(ns) que você usou é(são) sua própria criação e forneça links para a licença concedendo para você os direitos de o(s) usar.
  • eYeka vai lhe pedir para fornecer prova escrita ou uma cópia de todos os documentos escritos que confirmam tais autorizações permitindo a eYeka e os seus clientes de usar a criação em conformidade com os termos do regulamento do concurso.
  • Qualquer criação que não cumprir essas regras não será considerada para o concurso.