Downy Odor Control Concurso terminado
eYeka Express

Help Downy to express the benefit of its unique odor control technology!

Início 31 de Julho de 2015 Fim 17 de Agosto de 2015, 23:59 UTC Deliberação Resultados Novembro de 2015
Início
31 de Julho de 2015
Fim
17 de Agosto de 2015, 23:59 UTC
Resultados
Outubro de 2015
Notícias

Brief clarification

11 de Agosto, 15:08

Creators, we have gotten a few entries for this contest already and we hope you find it exciting!

We do feel we need to clarify the brief a little in order to help you make the best entries you can.

There are 3 very important points for you to consider when creating your entry:

  1. mal odor neutralizer
  2. unique technology
  3. confident women

Don’t forget to answer the mandatory questions in your entry and be as inventive as possible to show that Downy Odor Control not only takes the bad smell off your clothes but also prevents new bad odors to penetrate the clothing.

Briefing

Contexto

The smell and the freshness of softeners on our clothes help us to show ourselves at our best.

Whenever women choose a softener, they are always looking for a great scent but also strong additional benefits such as: morning freshness that lasts until the end of the day, malodor protection, better performance, double softness, easy iron, etc. As they are always doing multiple activities, they also want something efficient that makes their daily life easier and helps her achieve her goals successfully.
But sometimes, they struggle to keep the freshness and the good smell from their clothes due to many different malodors: subway, smog, sweat, food… They want to protect themselves from those kind of malodors as smelling good allows women to be perceived well by others and to make a good impression in order for her to feel always confident.

This is why Downy came up with an innovative technology.

Downy is the first Fabric Enhancer to introduce a unique technology of Malodor Neutralization - a technology that neutralizes both external and internal malodor, protecting the clothes from every kind of bad smell. Internal malodors are situations like sweat and humid clothes, while external ones are pollution/smog, cigarette and food smell you can pick up at restaurants or food trucks. Downy really neutralizes a bad odor, while others just mask it.

We need you, through a print ad, to express what makes this product unique, and how it will benefit women.

Desafio Criativo

Create an original print ad that shows how Downy’s unique odor neutralization help women make a good impression!

Express the brand’s unique Mal Odor Neutralization (a technology that neutralizes both external and internal malodor) clearly through your visual so that it does not require explanation. Upon seeing your picture, your audience should be able to instantly get what it is and why it is great.

Your idea has to show the unique technology of Downy. It has to represent something new. We want women to understand that Downy really neutralizes a bad odor, while others just mask it.

Your print ad has to be focused on “her” - how Downy provides confidence by protecting her from Mal Odors through the clothes; how she could make a good impression. Downy is centered on her as a woman, on pampering herself through sensorial experiences. She is a woman first before being a mom, wife, housewife, etc.

Finally, we’d like to know more about your creative thinking! Explain your entry with a short description that answers the two following questions:

  • how does your entry illustrate Downy’s main benefit (Mal Odor Neutralization + uniqueness)?
  • how does your entry appeal to women?

Feeling inspired?

Dicas

Os exemplos são fornecidos apenas para ilustrar as nossas expectativas. Favor não usá-los em sua apresentação ou ela será rejeitada.

Your idea has to express two things:

  • The main characteristics of the product Mal Odor Neutralization (a technology that neutralizes both external and internal malodor) and a unique technology (Downy really neutralizes a bad odor, while others just mask it).
  • How the main protagonist (a women) of your print ad will feel more confident and will make good impression to others.

Prêmios

Prêmio do Júri

  • #1 Prêmio € 2.500
  • #2 Prêmio € 1.500
  • #3 Prêmio € 500

Formato

Format: illustration + description (2 pages).

Critérios de seleção

The most inspiring visual that clearly communicates Mal Odor Neutralization and a unique technology.

Orientações

Orientações para esse concurso

  • Express clearly the brand’s characteristics: Mal Odor Neutralization (a technology that neutralizes both external and internal malodor) and a unique technology (Downy really neutralizes a bad odor, while others just mask it).
  • Your print ad has to be focused on “her” - how Downy provides confidence by protecting her from Mal Odors through the clothes.
  • You should not upload a poster you created from previous Downy Contest – it will be automatically rejected.
  • Entries in English, Spanish or Portuguese
  • You can find the logo and packshot here.

Orientações habituais da eYeka

  • Não coloque quaisquer detalhes pessoais na criação (nome, número de contato, endereço de e-mail, etc.)
  • Mantenha no seu computador uma versão de alta qualidade da sua criação para ser usada se você for selecionado como vencedor.
  • A sua criação tem que ser o seu próprio trabalho para ser considerada no concurso.
  • Você precisa ter obtido a permissão escrita de cada um dos autores e atores que contribuíram para o mídia.
  • Se você tem algum trabalho (música, fotos, desenhos etc.) que não seja de sua autoria, por favor declare em sua descrição do mídia se a música e/ou imagem(ns) que você usou é(são) sua própria criação e forneça links para a licença concedendo para você os direitos de o(s) usar.
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  • Qualquer criação que não cumprir essas regras não será considerada para o concurso.