Kleenex Moist Toilet Tissue Print Concurso terminado

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Desafio

Resumo do concurso

Change the way we go to the toilets with a creative yet tactful story!

Can you convince women to change their toilet routine with a creative yet tactful story?

Presentation with text and pictures (max 5 pages).

4 Vencedores 6 Favoritos da comunidade 51 Colaboradores 66 Criações aceitas 23 Países 7 Línguas
46a6cf6d5545483782f1b5c47b1c4685

Kimberly Clark Kimberly clark

Thank you all for your participation in this contest. Changing people's behavior in such a private and fundamental territory is very difficult and it requires good consumer insight to conquer the challenge. However, we found most of the entries provide very creative and insightful ideas to tackle this challenges from different angles, which makes it extremely difficult for us to finalize the winners. We appreciate your inputs in the contest and hope you also enjoy our products during the creation of the entries.

Prêmio do Júri Vencedores

Seleção por Kimberly Clark

noeadriana
noeadriana #1 Prêmio
noeadriana 84.490 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Colômbia

#1 Prêmio de € 3.000 por Buttocks always clean, freer and sure.

This award motivates me to continue striving to meet each eYeka challenge .  Your community has filled me with joy, and has aroused the passion for my profession again. Thank God first and my family are my inspiration and thanks to Kimberly Clark Asia for believing in this idea.

A good way to bring people's attention to our buttocks and make people think about the problems and needs we have with our butts. This entries has good consumer insights that our consumers are not paying enough attention to their butts, and also good executions with humor.

Kimberly Clark
txell199
txell199 #2 Prêmio
txell199 40.550 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Design de Embalagem e Etiqueta
  • Fotografia
Espanha

#2 Prêmio de € 1.500 por Kleenex Moist Toilet Tissue

When I read your email, I couldn't believe my luck. I had almost deleted it thinking that it would be another spam mail like some others I find in my inbox. But out of curiosity I began to read it. My heart began to beat faster and I ran upstairs to translate the text with the help of a translator (as you know I am Spanish). From that moment on my vision of Eyeka has changed and now I'm already thinking of another project. I am sure that winning this prize will be a turning point in my career.

Thanks a million!

It provides a good approach that is relevant to most of the women and challenges their believe in a non-threatening way. At the same time we think being as clean as baby's butts can be a new clean standard that we want to communicate with our consumers.

Kimberly Clark
gaiariva
gaiariva #3 Prêmio
gaiariva 780.050 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Itália

#3 Prêmio de € 1.000 por Lingerie

We developed several good insights based on this entries. the first one is the perfect cleanness and beauty that our product can provide to a woman from inside to outside. And also its a good expression to show the high clean standard to something (or someone) that is the most intimate to ourselves.

Kimberly Clark
kerubin
kerubin #4 Prêmio
kerubin 321.020 Pontuação creativa
  • Design Gráfico
  • Escrita Criativa
Cingapura

#4 Prêmio de € 500 por The Final Touch

Creating a new routine with Moist+Dry is something we are trying to do with our brand and therefore this is a good approach to bring that alive. It can be a powerful idea with good execution.

Kimberly Clark

Favoritos da comunidade

Baseado nos votos dos colaboradores no Círculo de Comentários

Principais em Qualidade

  • buenfollon Classificação 1 buenfollon 141.820 Pontuação creativa
  • tcordell Classificação 2 tcordell 350.210 Pontuação creativa
  • kubuside Classificação 3 kubuside 249.940 Pontuação creativa

Principais em Originalidade

  • buenfollon Classificação 1 buenfollon 141.820 Pontuação creativa
  • justo Classificação 2 justo 69.010 Pontuação creativa
  • kubuside Classificação 3 kubuside 249.940 Pontuação creativa

Principais em Narração

  • justo Classificação 1 justo 69.010 Pontuação creativa
  • osbornenash Classificação 2 osbornenash 139.340 Pontuação creativa
  • laembrionaria Classificação 3 laembrionaria 188.780 Pontuação creativa

Kleenex Moist Toilet Tissue Print comunidade

Conheça todos os colaboradores do concurso

51 Colaboradores