Show us how the strength and beauty of Downy/Lenor detergent keeps clothes fresh and beautiful.
Downy/Lenor is originally a fabric conditioner brand. It’s a very trusted brand that people love. When they first launched their detergent brand, it was not communicated the way it deserved being.
The big idea associated with Downy/Lenor detergent is : Beauty and strength.
Show us in a poster how Downy/Lenor’s unique blend of beauty and strength keeps clothes fresh and beautiful for longer.
FORMAT: Print ad (Photo or illustration with text explanation on 2 pages, PDF only).