New Deo Delivery Concurso terminado
#Deos

Show us a new way to deliver a deodorising effect!

Início 26 de Maio de 2015 Fim 16 de Junho de 2015, 23:59 UTC Deliberação Resultados Agosto de 2015
Início
26 de Maio de 2015
Fim
16 de Junho de 2015, 23:59 UTC
Resultados
Agosto de 2015
Briefing

Contexto

We have a series of four contests coming up on the topic of deodorants, but broader than that. The four contests will be launched one after another and they are all on distinct themes. Here is the third one.

The way deodorant is delivered has not changed much for ages. A can with a spray button or a stick, or a roll-on… nothing new under the sun!

But people’s deodorising needs are changing and evolving, even if their deodorising products are not. People are actively looking for products that do many things: manage sweat and odours, restore skin after shaving, remove dark spots, reduce sweat but also make them smell good, the list goes on. They want “all-in-one” solutions. Can format and mode of delivery radically change the way we use deodorants?

Let’s look at three trends that could inspire such a development:

  1. Technology: It’s everywhere and it’s accessible. What were once specialised solutions restricted to the experts have now been made available to ordinary people. Apps and devices are all around us, making these solutions fast and easy. For instance, you can remove hair with a small device that uses laser technology, or remove plaque on your teeth with high pressure jets of water, and you can clean your skin with an electrical device and track your steps to manage your diet.
  1. Convergence: As technology grows, we are increasingly finding benefits delivered to us in new and inventive ways. Products now deliver benefits beyond those for which they were originally created. We can find phones that access the internet, jewellery that diffuses perfume, ceiling fans that purify the air, even clothes that track blood pressure.  Consumers expect objects to do a bit more than their primary function.
  1. Localised solutions: And there is another trend - getting products that come from your very own culture and that fit specific needs and preferences. Local communities around the globe are taking the opportunity to design specific solutions to the challenges that they face locally. Very cheap cars have been created for developing countries for instance. And in West Africa, they use chew sticks instead of toothbrushes as they deliver the same benefits of brushing your teeth, but are much cheaper and locally sourced.

Desafio Criativo

Change the way deodorants are delivered and/or used, by choosing one of the following trends: 1) Technology 2) Convergence 3) Local Solutions.

You should pick one of these three options to invent a new solution.

  1. Use technology to bring deodorising benefits to ordinary people in ways that could only previously be accessed by going to see a specialist.
  2. Invent a product that delivers deodorising benefits in a way that is radically different from how they are delivered today (deodorant in a can, stick, roll-on).
  3. Provide culturally-rooted formats giving consumers products with a meaning by creating products that are inspired by their cultures and their habits.

We are asking you to think about new ways to deliver deodorising benefits. It can be through small details or big changes.

Keep in mind people’s needs: smelling good, feeling free, having light and soft skin, avoiding wetness and odours.

What innovations can you think of to break the mould?

Tell us how it works, what it looks like and who it is for. Your entry should be composed of: a product idea, a packaging idea and the story around it (when, why and for whom).

Dicas

Os exemplos são fornecidos apenas para ilustrar as nossas expectativas. Favor não usá-los em sua apresentação ou ela será rejeitada.

Examples for technology: Socks that prevent odours using ions that regulate temperature inside your shoes.

Another good idea: getting Botox in the armpits when someone sweats too much. This is very accessible now, more than it was before. No need to wait for months to get an appointment with a specialist.

An example for convergence: a beauty brand team up with a dairy company to invent the first ever antiperspirant yoghurt.

An example for culturally rooted: using oils that are harvested in specific places, e.g. Moroccans use argon oil, so a deodorant could become an oil that you apply to your armpits.

Prêmios

Prêmio do Júri

  • #1 Prêmio € 3.000
  • #2 Prêmio € 1.500
  • #3 Prêmio € 1.000
  • #4 Prêmio € 500

Formato

Product and packaging design (visual) and text (4 pages PDF only).

Critérios de seleção

We are expecting ideas that reinvent the way deodorising products are delivered. Be innovative and surprise us! The winners will be picked from among the most creative ideas.

Orientações

Orientações para esse concurso

  • Don’t use any brand for your product idea.
  • Think beyond deodorants. Think ‘deodorizing solution’.
  • As we are focusing chiefly on ideas, quality of execution is less important.
  • Clearly state which of the three trends your idea is about.
  • Entries must be written in English.

Orientações habituais da eYeka

  • Não coloque quaisquer detalhes pessoais na criação (nome, número de contato, endereço de e-mail, etc.)
  • Mantenha no seu computador uma versão de alta qualidade da sua criação para ser usada se você for selecionado como vencedor.
  • A sua criação tem que ser o seu próprio trabalho para ser considerada no concurso.
  • Você precisa ter obtido a permissão escrita de cada um dos autores e atores que contribuíram para o mídia.
  • Se você tem algum trabalho (música, fotos, desenhos etc.) que não seja de sua autoria, por favor declare em sua descrição do mídia se a música e/ou imagem(ns) que você usou é(são) sua própria criação e forneça links para a licença concedendo para você os direitos de o(s) usar.
  • eYeka vai lhe pedir para fornecer prova escrita ou uma cópia de todos os documentos escritos que confirmam tais autorizações permitindo a eYeka e os seus clientes de usar a criação em conformidade com os termos do regulamento do concurso.
  • Qualquer criação que não cumprir essas regras não será considerada para o concurso.