HUGO next generation Concurso terminado

Descubra os resultados do concurso HUGO next generation


Desafio

Resumo do concurso

Help HUGO attract Millenials with your breakthough ideas

Bring back young people to fragrances! Innovate and create the next fragrance must-have that Millennials will find irresistible.

Presentations with illustrations and text (6 pages max)

Leia o briefing completo

5 Vencedores 120 Colaboradores 156 Criações aceitas 37 Países 11 Línguas
21aa0b109fe9013262a60a459361d064

HUGO Coty

Dear all, BIG thank to all the contestants for their participation! It was a challenging yet inspiring problem you had to solve and all of your ideas helped us to confirm there is a need to move the category forward.

Many of your ideas were great but we had 5 that were really new, yet on brand, possible in the medium term and most importantly, answering some strong insight.

Thanks a lot for your participation and hope to work with all of you again soon!

Alessandro

Prêmio do Júri Vencedores

Seleção por HUGO

InDezign
InDezign #1 Prêmio
InDezign 331.140 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Redação de argumentos
Alemanha

#1 Prêmio de € 4.000 por HUGO Fragrance Bracelet

  • Really liked the idea of integration of technology as a reminder / "partner in crime" / counselor.
  • Like the design and how the fragrance will be working.
  • Taps into wearable tech trend + allows portability and life on the move.
  • Good use of insights, congratulations! 
HUGO
kbr3scia
kbr3scia #2 Prêmio
kbr3scia 71.050 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
Reino Unido

#2 Prêmio de € 2.000 por convocatoria HUGO nueva generación

  • Disruptive format designed for contemporary lifestyles. Conveys 'fresh boost for everyday situations'
  • Like the idea of control / dosage
  • Like the revolutionary move from liquid to solid
HUGO
aventicum
aventicum #3 Prêmio
aventicum 695.180 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Suíça

#3 Prêmio de € 2.000 por Perftattoo

  • Solves perfume’s main problem: not being visible and does not stand out.
  • Solves also one big aspect: people forget to put on fragrances and this will solve the issue
  • Quite young and "rebel"
  • Could be cool if people would design their own tattoo and order them it could be massive!
  • Potential to collaborate with artists or make special editions.
HUGO
harimurdoko
harimurdoko #4 Prêmio
harimurdoko 54.220 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Design de Embalagem e Etiqueta
  • Fotografia
Indonésia

#4 Prêmio de € 1.000 por hugo MIX water

  • Loved the personalisation potential and simplicity of creation of the fragrance.
  • It would give the power to the consumer.
  • Still not being an expert they will ask for recos, suggestions and news but it will then be in their hands.
HUGO
aaronlobb
aaronlobb #5 Prêmio
aaronlobb 14.260 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Redação de argumentos
Reino Unido

#5 Prêmio de € 1.000 por HUGO INDEPENDENTS

  • Taps into the new Millennial role models: inspiration in real, diverse people; not megastars.
  • Potential to create a social purpose around this: starting an initiative of empowering young people in creative entrepreneurship.
  • A more metaphorical take on 'boost for everyday life situations' –important to give that boost beyond the fragrance.
HUGO

HUGO next generation comunidade

Conheça todos os colaboradores do concurso

We were so thrilled by all the great ideas and insights we have received for this contest! The results are amazing! Congratulations to our 5 winners and a huge thank you to the whole community! 

120 Colaboradores