Disruptive treatment for RA Concurso terminado

Help convince rheumatologists that their patients suffering from RA now have a treatment that offers the groundbreaking tailored strength they deserve.

Início 17 de Fevereiro de 2015 Fim 02 de Março de 2015, 23:59 UTC Deliberação Resultados Abril de 2015
Início
17 de Fevereiro de 2015
Fim
02 de Março de 2015, 23:59 UTC
Resultados
Abril de 2015
Briefing

Contexto

BACKGROUND:
Rheumatoid arthritis (RA) is an autoimmune disease that causes inflammation in the joints which can lead to moderate to severe RA in some patients. This inflammation can cause pain, swelling, stiffness, and reduced mobility. Rheumatoid arthritis primarily affects the joints but can also affect the whole body, causing what are called systemic symptoms. These systemic symptoms occur especially in people who have severe disease. Problems associated with rheumatoid arthritis can develop in the eyes, lungs, heart, blood/blood vessels and nerves/muscles. RA is a chronic illness, which means it doesn't go away. Over time, it may lead to permanent joint damage and physical disability. Appropriate diagnosis and treatment are important to best manage RA.

Rheumatologists are physicians who help RA patients. They desire better guidance to suitably match the right treatments to the unique needs of individual patients.

RUMHATOP is a product currently being developed to help patients with moderate to severe RA. It is a powerful and versatile therapy that can be tailored to meet patient’s needs.

We ask you to find a way to communicate the value of RUMHATOP to physicians who treat patients with RA.

Desafio Criativo

Create an impactful print ad that boldly introduces RUMHATOP to the RA market. The ad should be designed to shatter the status quo and convince rheumatologists that they now have a treatment that offers the groundbreaking tailored strength that patients truly deserve.

 

PROBLEM:

Despite treatment advances, there is still an unmet need and opportunity for RUMHATOP to help patients with moderate to severe RA achieve better clinical outcomes and improved quality of life.

 

AUDIENCE:

Rheumatologists, physicians who specialize in treating RA, desire better guidance to confidently match the right treatment to the unique needs of individual patients.

 

BRAND VALUE:

RUMHATOP is a powerful and versatile therapy that can be tailored to meet the personalized needs of RA patients.

 

STRATEGIC PLATFORM: (what your poster needs to convey)

IGNITE DISRUPTION (in RA)

 

WHY IT MATTERS: (consequences)
Rheumatologists now have a treatment that can disrupt RA, shatter the status quo and unseat existing market leaders as the first biologic treatment choice.

When looking at your poster Rheumatologists will feel re-energized and empowered because they can now achieve better outcomes with a tailored approach, enabling patients to regain control of their lives.

With efficacy that’s powerful and versatile enough to address the profound and varied effects of RA, RUMHATOP offers patients and physicians a treatment that’s truly a match for their disease—one that can be tailored to their needs.

Your poster needs to encompass the product’s uniqueness. Please make sure your entry comprises a visual, a headline, and a concept description/rationale.

Dicas

Os exemplos são fornecidos apenas para ilustrar as nossas expectativas. Favor não usá-los em sua apresentação ou ela será rejeitada.

Think about a creative concept that will boldly launch RUMHATOP through a compelling campaign that generates interest and stimulates demand for the product among rheumatologists.

Prêmios

Prêmio do Júri

  • #1 Prêmio € 3.000
  • #2 Prêmio € 2.000
  • #3 Prêmio € 1.000
  • #4 Prêmio € 1.000
  • #5 Prêmio € 500

Formato

One print and some text (two pages, PDF only)

Critérios de seleção

The ideal entry will be a bold, non-generic (very distinct from current rheumatology-specific physician-focused marketing campaigns), sophisticated, thought provoking concept that draws rheumatologists in and leads them to learn more about RUMHATOP.

Orientações

Orientações para esse concurso

  • Your print ad must consist of an original visual and a headline
  • Make sure you explain your concept in a short paragraph
  • RUMHATOP is a fake product name
  • Avoid cartoon-like and humorous tone
  • The quality of the execution is not paramount. We are looking for creative ideas.
  • Entries are accepted in English

 

Orientações habituais da eYeka

  • Não coloque quaisquer detalhes pessoais na criação (nome, número de contato, endereço de e-mail, etc.)
  • Mantenha no seu computador uma versão de alta qualidade da sua criação para ser usada se você for selecionado como vencedor.
  • A sua criação tem que ser o seu próprio trabalho para ser considerada no concurso.
  • Você precisa ter obtido a permissão escrita de cada um dos autores e atores que contribuíram para o mídia.
  • Se você tem algum trabalho (música, fotos, desenhos etc.) que não seja de sua autoria, por favor declare em sua descrição do mídia se a música e/ou imagem(ns) que você usou é(são) sua própria criação e forneça links para a licença concedendo para você os direitos de o(s) usar.
  • eYeka vai lhe pedir para fornecer prova escrita ou uma cópia de todos os documentos escritos que confirmam tais autorizações permitindo a eYeka e os seus clientes de usar a criação em conformidade com os termos do regulamento do concurso.
  • Qualquer criação que não cumprir essas regras não será considerada para o concurso.