Design a new package for “V Energy Green” that would make it desirable for the fun-loving Generation Y.
Gen Y (18-24 years old) needs a lot of energy in order to keep up the parties, beach days and evenings that turn into nights that end in the morning… it’s exhausting, but with a fear of missing out… Gen Y wants it ALL!
Luckily they have the ultimate solution – V Energy Green Drink. It’s the most popular energy drink in Australia and New Zealand. It gives them the much-needed energy boost that helps them be at their most awesome best!
Your challenge is to get them to drink V Green even more often, by thinking of new and exciting ways to package the drink and take V Green to the next level. Basically make it the most desirable energy drink – EVER!
Format: PDF presentation with text and images – 5 pages max.