Connect Fracture to Osteoporosis Concurso terminado

Help elderly women to connect their fracture to the real cause!

Início 28 de Julho de 2015 Fim 23 de Agosto de 2015, 23:59 UTC Deliberação Resultados Novembro de 2015
Início
28 de Julho de 2015
Fim
23 de Agosto de 2015, 23:59 UTC
Resultados
Outubro de 2015
Briefing

Contexto

Have you ever heard about osteoporosis?

If you haven't, it is one of the main reasons for fracture in elderly women (it can even occur in women as young as 55!). Osteoporosis is a weakening of bones in the body. It is caused by decreasing bone density and that is why a fracture can happen so quickly, even after a light fall.

Most people don’t know about osteoporosis or at least don’t directly connect a fracture with the disease, even Hospitals and Doctors may not make the connection.

Obvious fractures are treated but the root cause is not identified. Most women will have the fracture treated and go through rehabilitation but never know they have osteoporosis. Sometimes fractures take a long time to be found because of a series of misdiagnoses.
For instance, a vertebral fracture is thought to be back pain. A foot fracture is diagnosed as a sprain. Patients sometimes have many stress fractures that are thought to be general pain and remain undiagnosed for a long time.
The patient is made aware of the fracture after repeated attempts at handling the pain are unsuccessful. This can be weeks or months later in the case of a foot or hand, or years later if it is the spine because ‘back pain’ is common. By then, it may only be possible to repair the fracture through surgery. But with an earlier diagnosis, this kind of operation could be prevented!

We need you to find a way for elderly women (and women in general) to connect their fractures to osteoporosis so that we could treat it and avoid future fractures.

We need your creative thinking to make them aware of the disease.

Desafio Criativo

Find an original way to let elderly women know that their fracture could be caused by osteoporosis.

What could be done to make women connect their fractures to osteoporosis? An idea that will help patients to connect their fractures to osteoporosis and not just to their fall.
For instance, it could be information provided by the patient’s family, information obtained from the physiotherapy or rehabilitation clinic, materials communicated under a health plan, information available in the accidents and emergency department, etc.

To find a great idea, we need you to put yourselves in the shoes of patients - this is what typically happens to them:

Scenario 1:

  1. A fracture occurs and the impact is immediate. The person and those around them know something is wrong instantly
  2. The person goes to the accident and emergency department
  3. The fracture is set and the person gets a cast, OR the fracture is stabilized until surgery (depends on type and severity of the effects)
  4. The person sees an orthopedic surgeon for surgery and fracture is repaired (cast post-surgery)
  5. Physiotherapy is ordered and the patient completes the rehabilitation
  6. The fracture heals completely and patient returns to ‘normal life’ either with full or reduced functionality
  7. Patient can be diagnosed before or after effects

Scenario 2:

  1. The fracture occurs but patient is unaware. Typically, these fractures cause some pain but the pain is attributed to something else. For example, a vertebral fracture is thought to be back pain. A foot fracture is diagnosed as a sprain. Patients sometimes have many stress fractures that are thought to be general pain and remain diagnosed for a long time
  2. The patient is made aware of the fracture after repeated attempts at handling the pain are unsuccessful. This can be weeks or months later in the case of a foot or hand or years later if it is the spine because ‘back pain’ is common
  3. The fracture is treated, possibly through surgery
  4. Patient is more aware that future pain could be an indicator of a fracture
  5. Osteoporosis may be diagnosed before or after the fracture

Through one of these journeys, there is probably a key moment where you could make elderly women connect their fracture to osteoporosis in a creative way - an idea to make them aware of the disease. 

We want to know more about your creative thinking! We need you to illustrate your idea and to explain it by answering the following questions:

  • At which stage of the journey (through one of the two scenarios above), the patient will see and/or experience your idea?
  • Where exactly they will see and/or experience your idea?
  • How it will helps him to connect the fracture to osteoporosis?

Dicas

Os exemplos são fornecidos apenas para ilustrar as nossas expectativas. Favor não usá-los em sua apresentação ou ela será rejeitada.

For instance, we could consider putting a sticker on the patient’s plaster cast after the surgical operation. On this sticker we would have “Have you ever heard about osteoporosis? It might the cause of your fracture! More info at www.fractureandosteoporosis.com”.
This is a good example because we’ve studied the patient journey in order to find a moment of truth and we exploit it creatively to make people connect their fracture to osteoporosis.

Prêmios

Prêmio do Júri

  • #1 Prêmio € 3.000
  • #2 Prêmio € 1.500
  • #3 Prêmio € 500

Formato

Poster (1 visual + text).

Critérios de seleção

Creative ideas that will make elderly women connect their actual or potential fracture to osteoporosis.

Orientações

Orientações para esse concurso

  • Your entry must be a poster + short explanation on the same page (or in the media description)
  • Your need to answer the following questions:
    • At which stage of the journey (through one of the two scenarios above), the patient will see and/or experience your idea?
    • Where exactly they will see and/or experience your idea?
    • How it will helps him to connect the fracture to osteoporosis?
  • Your entry must be in English

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