Kinder BUENO Concurso terminado

Show us how pampering yourself with Kinder Bueno changes the way you see life.

Início 19 de Dezembro de 2014 Fim 20 de Janeiro de 2015, 23:59 UTC Deliberação Resultados Maio de 2015
Início
19 de Dezembro de 2014
Fim
20 de Janeiro de 2015, 23:59 UTC
Resultados
Março de 2015
Briefing

Contexto

Sometimes I allow myself to be pampered. I am more relaxed then and satisfied. And when I am satisfied I see things better.

Kinder Bueno pampers me with its taste and gives me a moment of real pleasure. I can delight in its crispy wafer, fine/delicate cream, velvety milk chocolate that just melts in my mouth. Kinder Bueno is the snack that everyone likes. People who are fan of Kinder Bueno tell that it’s a very unique snack. No other product is so delicious. When you indulge yourself in pampering you can change the way you see life.

Kinder Bueno changes the way it communicates. They want to bring to life this idea, creatively. Can you help craft an impactful print ad and think about how this idea could be implemented in a whole campaign?

Desafio Criativo

How could Kinder Bueno express in an impactful print ad the idea that pampering is so important in life… and that it has a great impact!  

Create an arresting poster that brings to life how pampering yourself with Kinder Bueno makes you look at the bright side of life.

Your creative idea has to trigger emotions and have the potential to touch everyone.

Put yourself in the shoes of the creator of Kinder Bueno. You want to show to the world that pampering does change how you see the world around you. How would you communicate this in a poster? If you wanted to do a full campaign based on this idea, what TV ad would you shoot?

Your poster needs to have a key visual with a tagline and some text in a separate page.

In this page, we want to know what your idea is about and where your inspiration comes from. We also ask you to answer this question: What story could you tell in a TVC, based on your idea? Tell us what’s happening, who is involved and what role Kinder Bueno plays. 

Kinder Bueno is the indulgent snack that everyone loves. It’s a crispy wafer, a fine cream, a velvety milk chocolate that just melt in my mouth… so good... an indulgence… a caress to the senses… a new vision of the world.

Your posters will help Kinder Bueno finalize the next TV campaign for the brand. 

Prêmios

Prêmio do Júri

  • #1 Prêmio € 4.000
  • #2 Prêmio € 2.000
  • #3 Prêmio € 1.500

Formato

Poster with images and text + separate page (3 pages max/ PDF only)

Critérios de seleção

  • Rather than high-quality print ads, we are looking for powerful creative ideas.
  • Answer the mandatory question.
  • Avoid problem-solving scenarios. Kinder Bueno is not the miracle solution to any problems. It’s a light-hearted snack and something positive and joyful.
  • Avoid sexual connotations. No parents and kids. Kinder Bueno is a snack for adults. 
  • Have in mind the values of the brand: pleasure, happiness, light mood and sensuality.
  • Look at past campaigns here, here and here to create something new.
  • The target is everyone aged from 15 to 40 years.
  • Your entry must consist of a key visual with a tagline, a short paragraph of details about where your idea comes from and ideas about how it could be deployed online and offline.
  • You can download logo and product shot from the toolkit.
  • Entries must be in English. 
Orientações

Orientações habituais da eYeka

  • Não coloque quaisquer detalhes pessoais na criação (nome, número de contato, endereço de e-mail, etc.)
  • Mantenha no seu computador uma versão de alta qualidade da sua criação para ser usada se você for selecionado como vencedor.
  • A sua criação tem que ser o seu próprio trabalho para ser considerada no concurso.
  • Você precisa ter obtido a permissão escrita de cada um dos autores e atores que contribuíram para o mídia.
  • Se você tem algum trabalho (música, fotos, desenhos etc.) que não seja de sua autoria, por favor declare em sua descrição do mídia se a música e/ou imagem(ns) que você usou é(são) sua própria criação e forneça links para a licença concedendo para você os direitos de o(s) usar.
  • eYeka vai lhe pedir para fornecer prova escrita ou uma cópia de todos os documentos escritos que confirmam tais autorizações permitindo a eYeka e os seus clientes de usar a criação em conformidade com os termos do regulamento do concurso.
  • Qualquer criação que não cumprir essas regras não será considerada para o concurso.