Entice Japanese women to shift from being “kawaii” because being strong is beautiful!
When a woman in her twenties gets into her thirties, she does not want to be “kawaii” anymore (“kawaii” means “cute” in Japanese). She wants to be a woman who has strength of character, confident about who she is and what she wants while being beautiful, elegant and feminine. And the most powerful symbol of her new found strength, as a woman is her hair. CLEAR shampoo is known to provide deep nourishment to women’s hair from the scalp to give them genuinely strong, beautiful hair that exudes confidence and style.
Entice Japanese women to try CLEAR shampoo with an idea or activity (online, outdoor or in shops) where they could experience for themselves that they need to shift from being “kawaii” (cute) to experience that being strong is beautiful.
Format: PDF – Maximum 5 pages.