How can Estée Lauder play a treasured role during the beauty moments of Asian women?
Estée Lauder is asking you to explore the world of a modern Asian woman – understand her lifestyle and review her busy schedule. When does she find the time to squeeze in a date with herself for a bit of pampering today and what time slots are available that she isn’t using? How can Estée Lauder play an active role during these precious moments that she will deeply cherish and adopt? It’s time to put yourself in her high heels, add a dash of creativity and originality and think about her beauty rituals.
Format: Presentation with your ideas (5 pages MAX).