Lux Fresh Concurso terminado

Can you help Chinese women experience a delightful, fabulous scented, fresh summer with Lux Happy Fresh?

Início 30 de Julho de 2014 Fim 27 de Agosto de 2014, 23:59 UTC Deliberação Resultados Outubro de 2014
Início
30 de Julho de 2014
Fim
27 de Agosto de 2014, 23:59 UTC
Resultados
Outubro de 2014
Briefing

Contexto

China can be difficult in the summer for women. Once they leave closed, air-conditioned spaces and step into sun-kissed areas – they feel sticky, uncomfortable and damp. This feeling really brings down their mood and affects their self-confidence.

Lux Happy Fresh gives women a different kind of summer experience. Their body wash is designed to offer women a lively, feminine, pleasant sensation that lasts throughout the day, thus helping them relish the sizzling season. It also soaks their skin with amazing fine fragrance that accompanies them throughout their day; no matter how heated they feel – they always feel alive and fresh.

How can you gloriously present the way Lux Happy Fresh turns the Chinese summer into an enjoyable, lively and wonderfully scented season for ladies?

Desafio Criativo

Chinese women dread the humid summer. We need you to dazzle them with ideas and activities (online and outdoors) that will make them enjoy a fine fragranced, fresher, pleasanter summer, thanks to Lux Happy Fresh.

Lux needs your creative and fun ideas. We would like you to suggest both  ideas for online and outdoor (offline) activities.

With regards to the online activities, please invent things we can do on popular social networks that would communicate the sensation women can enjoy during the summer (fresh, enjoyable, lovely-scented).

With regards to the outdoor activities, think of ways we can surprise women that are outside (not in their office or at home) with happenings that would make them feel fine-fragranced and cool during the warm season. These can be public places such as streets, public transportation, shopping districts, etc.

It would be great if your offline ideas would connect with your online ideas but this isn’t mandatory.

TIPS

The examples are only provided to illustrate our expectations. Please do not use them literally in your submission or it will be rejected.

Think of sweaty, frustrated Chinese ladies who feel sticky and uncomfortable. How can you help them feel better about summer and about themselves?

Examples:

Online | summer days are hard to cope with. After a while, women begin to miss the cool days. We can create an activity on Facebook/Weibo where women can take their friend’s pictures and paste them onto pictures of cool, beautiful locations full of flowers and snow peaks under the greeting “Have a Fabulous, Breezy Summer!”. The pics will be posted on their wall and those with the most votes will be flown by Lux with 3 friends to the chosen location (For example Switzerland).

Offline | during the hot summer days women feel rundown and inactive, especially when using public transportation. The thing that can lift up their spirits and make them feel revived and alive again is a huge fan that blows a fine-fragranced breeze to commuters, with brand ambassadors giving away samples in a re-created pleasant summer garden environment, sponsored by Lux Happy Fresh.

Prêmios

Prêmio do Júri

  • #1 Prêmio € 4.000
  • #2 Prêmio € 2.000
  • #3 Prêmio € 1.000
  • #4 Prêmio Best Digital Idea (€ 500)

Formato

Presentation with illustrations, 5 pages max (PDF)

Critérios de seleção

We are looking for big ideas that are original, innovative and realistic. Wow us with exciting ideas that truly make women feel well scented and breezy during the heat. Your ideas must first attract their attention and stop them in their tracks. Then they must instantly feel the benefit of feeling refreshed, both physically and mentally thanks to Lux Happy Fresh. If your ideas are  expensive and hard to execute, make sure the exposure is vast (many people experience/see it at once so the cost of doing it is spread among many people).  

Think of realistic and innovative ideas (e.g. building an ice castle or creating a hurricane are out of the question…).

** We are giving away a special prize for the most innovative, original and creative on-line  ideas – so bring them on! 

Orientações

Orientações para esse concurso

  • Entries in English or Chinese
  • Your offline and online ideas don’t have to connect (although that would be great)
  • In your entry please explain your ideas and address the following points:
    • How are these ideas original – what  hasn’t been done before?
    • How does your idea help women enjoy summer? How does it affect their mood?
    • Why will your idea grab people’s attention, connect with them and encourage them to participate?
  • Pls view the product shots and ads here.

 

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