Doritos video Concurso terminado

Show us what being BOLD means in a video!

Início 31 de Janeiro de 2014 Fim 13 de Março de 2014, 23:59 UTC Deliberação Resultados Abril de 2014
Início
31 de Janeiro de 2014
Fim
13 de Março de 2014, 23:59 UTC
Resultados
Maio de 2014
Briefing

Contexto

Doing bold things is what allows young people to live life to the full and to define their identity. Doritos wants to be the spark to happy and social moments for people who dare to be bold. Today, Doritos is inviting you to express yourself on any topic they could sponsor… anything that you find BOLD.

Desafio Criativo

Wow us with a surprising video with a viral potential featuring people doing something BOLD that Doritos could sponsor.

Your video does not need to feature Doritos or even mention the brand. It does however have to be related to youth (Doritos fans are aged between 16 and 24) and refer to something that is BOLD. It can be music, sports, street art, video gaming and technology… anything that Doritos could potentially sponsor. Your video should be appealing, dynamic and fully exclusive and have a potential to go viral.

Think about something bold that not everyone knows about and tell us about it. By BOLD we mean unknown, unexpected, original or something that involves taking risks.

The best videos will be posted on Doritos’s YouTube channel in Mexico which has a wide audience of nearly 4 million viewers.

 

TIPS

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

To create your entry start by looking at the videos that went viral in 2013. You can look at this ranking and try to figure out the recipe for success. Of course we are not asking you to reach that level of quality but it can be useful for inspiration.

Usually, videos that go viral are rather short, catchy with one key message that viewers can relate to. It can be either hilarious or totally offbeat… but it has to be BOLD.

We recommend you to create a story where something unexpected happens. Having a surprise, a twist or a prank is a way to get attention from viewers. Consider this when crafting your idea

Place yourself in the shoes of someone watching your video. Would they be hooked in the first few seconds? Will they immediately want to share it with others? Will they remember it a few days later?

A good entry could show a group of young people doing wake board. Suddenly, something awkward and out of the ordinary happens. A guy notices a shark in the lake. Everyone freaks out and the situation becomes complicated. It is eventually solved… maybe by letting everyone know it was a joke or a made-up stunt!

Prêmios

Prêmio do Júri

  • #1 Prêmio € 10.000
  • #2 Prêmio € 6.000
  • #3 Prêmio € 4.000

Formato

Videos

Critérios de seleção

We expect very entertaining, creative and modern videos with strong viral potential. Winners will be creators who best capture the essence of Doritos’ “For the Bold”.

Orientações

Orientações para esse concurso

  • People we aim to target are aged between 16 to 24.
  • Moments you show should be happy and social moments.
  • Please add an end-frame saying “For the Bold” and a logo that you can download here.
  • There is no time constraint for your entry but please tell an inspiring and appealing story.
  • Any speech should be in English or Spanish.

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