Suzuki Concurso terminado

How can an extraordinary challenge change people’s ordinary lives?

Início 29 de Janeiro de 2014 Fim 12 de Março de 2014, 23:59 UTC Deliberação Resultados Maio de 2014
Início
29 de Janeiro de 2014
Fim
12 de Março de 2014, 23:59 UTC
Resultados
Abril de 2014
Briefing

Contexto

Life is short. People want to live it to the fullest. There are only 2 ways of living it: One is for those couch-potatoes who stay at home watching TV all day and secure themselves within their comfort zone, living every day in the same way. The other is for those who are willing to challenge themselves, regardless of how big the risks may be, no matter how old they are.

This challenger spirit is natural to SUZUKI, a world-known automotive manufacturer. Suzuki’s engineering spirit all started from the challenge on how to provide high quality cars and exciting driving experience to people around the world. It never ceases to surprise people with compact, light but beautifully designed vehicles with powerful and fuel-efficient engines. It wants to celebrate the challenger spirit that made the brand so far and inspire people to take a challenge to change their lives.

Desafio Criativo

Show us in an appealing, exhilarating and inspiring video/animation that taking up an extraordinary challenge can change people’s ordinary lives and the world around them.

We are not looking for a clip of an extreme sport featuring a professional or dramatic sob stories. We want to see stories with ordinary people, maybe who are facing difficulties, or who want to change their lives and their society through a challenge, in a positive way. It can be a personal challenge or it can involve a group of people and become a team challenge. You should depict how this challenge can make a positive impact in these people’s lives and even onto the world around them. Let people feel the excitement, exhilarating fun and the positive energy of the challenge.

TIPS:

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

You can use movies, dramas, TV series, or simply the true story of people around you as a source of inspiration.

E.g. a young dancer wanted to help the victims of the disastrous typhoon that recently struck. However, he had little money or resources. He was determined to make an impact and help them so he took the challenge head on and tried to figure out a plan. He got an idea – instead of asking people to donate, he wanted to organize a show to raise funds. He contacted his fellow dancers and practiced for the performance and they even did a special choreography themed on the disaster. He informed his friends and friend’s friends, etc. He didn't expect it to be huge but finally on the date of the event the theater was all packed up with people who had heard about this from all the different channels. It was a huge success. Everybody was inspired by the performance and what the man did. And he finally got the money and resources to help the people in the devastated area.

Prêmios

Prêmio do Júri

  • #1 Prêmio € 8.000
  • #2 Prêmio € 5.000
  • #3 Prêmio € 2.000

Formato

Video/animation, 30 seconds maximum

Critérios de seleção

We expect high quality and highly original work with a great story. It should be impactful enough to move and inspire your audience and make them want to share with others and influence more people.

The winning entry will be rewarded and selected by SUZUKI to feature in the communication of its social media channels and potentially to be launched as TV commercials.

Orientações

Orientações para esse concurso

  • Your entry must be in English or Bahasa Indonesian, or in another language with English subtitles.
  • Your idea doesn’t necessarily have to involve driving. It is not mandatory to feature any car or motorcycle in your work.
  • If you want to feature a car or a motorcycle, please only use SUZUKI cars/motorcycles.
  • Your work should be positive and exciting.
  • Your video must show positive impact on others. It cannot just show great influence only on the individual.
  • Your video must show the impact on other people and not just on the person.
  • Please feature the logo and the tagline provided here at the end of your creation for two seconds.
  • Your work must:

           o   Follow the rules for using the logo. (follow the VI/CI regulations)

           o   Contain no reference to religion or cultural conflicts or controversial topics.

           o   Contain no negative implications or dark humor.

           o   Contain no direct or indirect reference to a competitor brand.

           o   Contain no reference to alcohol.

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  • Mantenha no seu computador uma versão de alta qualidade da sua criação para ser usada se você for selecionado como vencedor.
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  • Você precisa ter obtido a permissão escrita de cada um dos autores e atores que contribuíram para o mídia.
  • Se você tem algum trabalho (música, fotos, desenhos etc.) que não seja de sua autoria, por favor declare em sua descrição do mídia se a música e/ou imagem(ns) que você usou é(são) sua própria criação e forneça links para a licença concedendo para você os direitos de o(s) usar.
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