Aptamil for Moms Concurso terminado

This contest was unlike from other ones I participated; it had this pressing need to solve a parental issue that all human beings experience when having their first child. The brief was very concise: provide solutions to make parent's life easier while supporting the healthy future growth of the baby.

Based on this inputs, I started analyzing the context and insights from new parents, talking to friends, observing current obstacles that parents have during the first year of the child. These insights led me to discover diverse spaces of opportunities that I tackled with very useful digital applications.

I'm very greatful with this 1st prize! I was becoming anxious about the final results since I had put a lot of effort in submitting a well-rounded presentation, covering multiple sides of the story. Once again, Eyeka and the community it's proving how important is for companies to open up and innovate with people from around the world! From this corner of the globe (Argentina), I would like to congratulate all other participants for their effort and all the best for the coming challenges!

Saludos!