Lay's Microwave Concurso terminado

Descubra os resultados do concurso Lay's Microwave


Desafio

Resumo do concurso

Show us what happens when a potato-based product is put in the microwave!

Help Lay’s unite families with a new microwavable product. It is a potato-based, salty or partly salty snack that can be shared.

Presentations with pictures or illustrations and text. (PDF only)

Leia o briefing completo

6 Vencedores 68 Colaboradores 82 Criações aceitas 22 Países 6 Línguas
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Lay's Pepsico

The Lay’s team were delighted with the breadth and quality of the entries received and the passion shown for how we can extend Lay’s into new eating experiences. We are looking forward to researching our nominated winners with our consumers to understand how we can truly push innovation on Lay’s to the next level.

Prêmio do Júri Vencedores

Seleção por Lay's

laurybonjean
laurybonjean #1 Prêmio
laurybonjean 62.360 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
França

#1 Prêmio de € 3.000 por Stick up! lays

I'm very happy to have won the first Prize and glad that you liked my idea. It's the 2nd time I win so I just would like to say Thank You to eYeka.

 

At the heart of the Lay’s sharing experience by offering a way for people to share the great taste of Lay’s in a new format with individual tailoring to their own tastes via unique dips.

Lay's
000
000 #2 Prêmio
000 453.930 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Estados Unidos

#2 Prêmio de € 1.500 por Hot Potato Twists

A unique crispy potato experience that offers theatre and fun to consumers by transforming in the microwave.

Lay's
toucan
toucan #3 Prêmio
toucan 68.640 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
Estados Unidos

#3 Prêmio de € 500 por Wild West Wedges

I am surprised and delighted to have been rewarded for my effort.  I thank Eyeka for the opportunity to have participated and I look forward to more creative fun in the future.

A unique twist on the potato chip by offering consumers a way to transform them into a fun snack for sharing in the microwave

Lay's

Prêmio adicionalAdditional Prize categoria

billyfabianto
billyfabianto Vencedor adicional
billyfabianto 16.240 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Indonésia

Vencedor adicional para Billy Fabianto

I know eYeka from a friend. I never took it seriously until a close friend of mine won a contest last year. I participate in contests because I find it challenging. I love designing things and putting ideas into something more tangible. eYeka contests give me chances to be creative outside my regular job. It gives the fun as well as the challenge I need in my life without going to far from my computer (haha). I love Lays. It’s one of my favourite snacks. So when the contest  notification came through my email, I feel that I have to participate. It triggers my curiosity about what else can you make from a potato from snack. This is my first prize so I’m super excited when I found out I won. I didn’t expect it at all.

A way to deliver very differentiated snack experiences.

Lay's
Gilower
Gilower Vencedor adicional
Gilower 71.340 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
Espanha

Vencedor adicional para Lays Hot Chippers

A really innovative packaging idea that enables sharing direct from the pack.

Lay's
ram
ram Vencedor adicional
ram 285.400 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
Filipinas

Vencedor adicional para The Sweet Potato

We had fun coming up with a new concept particularly creating name studies :)

A unique idea that could be used for communication of the enjoyment that Lay’s brings our consumers around the world.

Lay's

Lay's Microwave comunidade

Conheça todos os colaboradores do concurso

Thank you all the winners and of course ll the participants of this contest! We are looking forward to seeing your ideas on the shelves of the supermarkets! 

68 Colaboradores