Your First PC Concurso terminado

Convince people to buy their first PC, with emotions and word-of-mouth!

Início 28 de Junho de 2013 Fim 21 de Julho de 2013, 23:59 UTC Deliberação Resultados Setembro de 2013
Início
28 de Junho de 2013
Fim
21 de Julho de 2013, 23:59 UTC
Resultados
Setembro de 2013
Briefing

Contexto

Be it laptops or desktops, the personal computer (PC) has become an essential part of people’s lives. People use it to work, communicate, create, express themselves, connect with others on social networks and for entertainment. However, there are still millions of people in the world who have not yet bought their first PC. While they are getting familiar with PCs by using them at Internet cafés, with friends or at work, they are still hesitating to buy their own PC because they cannot envision how it could change their lives.

Desafio Criativo

Convince people to buy their first PC with an original, engaging message that connects with people on an emotional level, as well as a plan to spread the word using social networks.

“PC” means desktop or laptop computers, not tablets or smartphones.

We are looking for what to say to non-PC owners and how to spread that message.

For example, this could be a campaign on Facebook with a strong message and viral potential, or even an innovative program where a PC owner is rewarded if they successfully convince someone to buy his/her first PC. We are open to all ideas that would have the potential to spread virally, preferably using applications or social networks such as Facebook, Twitter or similar.

Look at inspiring people more than just educating them. It is less about the technology and more about the new life experiences a PC can offer.

Tips from eYeka: These ideas are intended to be thought starters so please do not make your work look exactly like our examples.

Example: a campaign that focuses on how a PC allows people to set up and manage an online shop. The tagline could be: “Let the computer unleash the entrepreneur in you”. The campaign could be sponsored by a PC retailer where online entrepreneurs demonstrate how to set up an online business and invite non-PC owners to attend at selected shops where the events will take place. The campaign will be promoted on Facebook. Attendees receive discounts on their first PC purchase and can give these discounts to friends as well.

Another idea could focus on the fact that a laptop PC allows you to have a better experience when you surf the Internet as it has a big screen and good processing power. The tagline could be “Bring the power of the Internet with you wherever you go”. We would set up laptops for people to use for free at popular, high-traffic areas such as shopping malls or parks, with volunteers on hand to help people experience how great web browsing is on a laptop and answer their questions. The location of these “free to use” laptops will be announced through messages on Twitter, posters and flyers. People will be incentivized to invite their friends who live in the area to try them out too. These laptops will change locations often so people will need to track them and inform each other of where they are to keep the interest high.

Prêmios

Prêmio do Júri

  • #1 Prêmio € 3.000
  • #2 Prêmio € 1.500
  • #3 Prêmio € 500

Formato

Illustration/photography with text, presentations.

Critérios de seleção

Your creation must include a message to convince people and ideas of how to spread that message across, preferably using social tools, social networks and applications. We are looking for original campaign ideas with a viral potential, that people will want to share and spread via word-of-mouth.

Orientações

Orientações para esse concurso

  • We need to inspire people to buy a desktop PC or a laptop, not a tablet or a smartphone.
  • Your entry must be in English.

Orientações habituais da eYeka

  • Não coloque quaisquer detalhes pessoais na criação (nome, número de contato, endereço de e-mail, etc.)
  • Mantenha no seu computador uma versão de alta qualidade da sua criação para ser usada se você for selecionado como vencedor.
  • A sua criação tem que ser o seu próprio trabalho para ser considerada no concurso.
  • Você precisa ter obtido a permissão escrita de cada um dos autores e atores que contribuíram para o mídia.
  • Se você tem algum trabalho (música, fotos, desenhos etc.) que não seja de sua autoria, por favor declare em sua descrição do mídia se a música e/ou imagem(ns) que você usou é(são) sua própria criação e forneça links para a licença concedendo para você os direitos de o(s) usar.
  • eYeka vai lhe pedir para fornecer prova escrita ou uma cópia de todos os documentos escritos que confirmam tais autorizações permitindo a eYeka e os seus clientes de usar a criação em conformidade com os termos do regulamento do concurso.
  • Qualquer criação que não cumprir essas regras não será considerada para o concurso.