Revolutionize our oral care routine and say goodbye to toothbrush and toothpaste!
Please read the entire brief, not just the teaser, in order to understand the challenge and increase your chances of winning!
If you find something simple, useful and enjoyable, it probably will be easier for you to make it a part of your daily routine. For example, people find taking a shower a rejuvenating and enjoyable experience as well as a simple and helpful way to cleanse the skin and kill germs – it has therefore become part of everyone’s daily routine. Brushing your teeth is another story: some people have formed a good habit of brushing their teeth twice or more a day, but there are still many others who don’t enjoy it and don’t do it. And that’s before we even mention gargling mouthwash or flossing!
Here is your chance to revolutionize the daily oral care routine by creating a totally new oral care product (beyond toothbrush, mouthwash, dental floss etc.) that makes oral care simpler, more effective and enjoyable.
Format: Pictures, illustrations, sketches with explanations.