Can you invent a tasty and nutritious snack that appeals to kids AND their parents?
Please read the entire brief, not just the teaser, in order to understand the challenge and increase your chances of winning!
There is an unresolved dilemma between parents and kids when it comes to snacking: parents want their children to eat well, while kids often prefer a chocolate bar or lollies to a piece of fruit. This is not surprising, since the nutritious snacks currently available in the market are often boring. Now it is your chance to solve this dilemma.
Invent a new groundbreaking nutritious snack that is tasty and fun for kids, as well as healthy and convenient enough for parents to buy for their children or even themselves.
Format: Pictures, illustrations, sketches with explanations.