Can effortless, gentle precision give you an edge in football?
Please read the entire brief, not just the teaser, in order to understand the challenge and increase your chances of winning!
The two manliest words in the dictionary: shaving and football. Football needs precise coordination and skills, like precision engineering. Often a gentle, effortless touch is more effective than brute force. Gillette Proglide offers the most gentle and effortless shave, thanks to its superior technology and thinner blade, leaving your skin irritation-free. It’s a bit like a beautifully executed goal that appears so smooth and so easy. How could a gentle shave with Gillette Proglide be connected to football? This is your challenge.
In an exciting, original and surprising video show us how being smooth and effortlessly precise - like shaving with a Gillette Proglide razor - can give an edge in football.
Format: Video/animation of 30 to 60 seconds.