Mini Meal Concurso terminado

Impress women with a delicious health and beauty supplement - “mini-meal”

Início 27 de Maio de 2013 Fim 17 de Junho de 2013, 23:59 UTC Deliberação Resultados Setembro de 2013
Início
27 de Maio de 2013
Fim
17 de Junho de 2013, 23:59 UTC
Resultados
Agosto de 2013
Briefing

Contexto

Nowadays, women are increasingly concerned with their beauty and general wellbeing. Actually they are always seeking for new ways to get beautiful figures and radiant-looking skin. Eating well is an important part of this - health and beauty supplements are good for you but they are boring and tend not to taste great, while indulgent foods that you eat for pleasure are generally not very healthy or good for your skin.

“Mini-meal” is the exception. It is a delicious health and beauty supplement that provides a creamy, indulgent taste with low calories as well as health and beauty benefits such as collagen and dietary fiber. It comes in an innovative product format - powders in a sachet. Mixed and stirred with cold milk, it forms a creamy yogurt-like texture, which not only tastes great but also makes you feel full for longer, thanks to the texture and the goodness inside.

You can enjoy it as part of your main meals, as a snack in between meals or even as a healthy dessert.

There are two variants that offer different health benefits:

  • Mango flavor:  contains collagen and multi vitamins to support healthy skin
  • Apple flavor:  contains dietary fiber, prebiotics, probiotics and multi vitamins that support gut health that is the key to healthy skin and good shape.

Desafio Criativo

Impress women with an original, memorable and engaging story to describe the most compelling and appealing element of this delicious health and beauty supplement. Make them want to discover this new product!

Don't just make an advert; we want you to tell us a unique story. There are a lot of great things about this innovative product but please choose the most appealing ONE to include in your story. Think about what will make women interested in this product and how it can fit into their lives.

TIPS:

We are giving you an example to help you understand what we expect. Please do not copy this in your media as it will be rejected.

You could start with the “beauty benefits” of the product: for example, it builds women’s beauty from the inside out; it is an indulgent treat for the body and a nutritional treat for the skin. Or you could dramatize the process of making it: it’s a transformational process, magically combining the goodness of milk and the benefits of the product and creating an everyday “ritual” for health and beauty. You could think about creating a lifestyle around this product by showing occasions that would make women want to use it, how it makes them feel etc.

Prêmios

Prêmio do Júri

  • #1 Prêmio € 3.000
  • #2 Prêmio € 1.500
  • #3 Prêmio € 500

Formato

Storyboard (illustrations with explanations)

Critérios de seleção

We are looking for original, relevant and unique ideas to communicate what’s so great about this innovative product. Create a story around it in order to interest and impress women.

Your idea could inspire the world-leading food and health supplement brand “BRAND’s InnerShine” to create a campaign to launch this revolutionary product range and introduce it to its female consumers.

Orientações

Orientações para esse concurso

  • Your entry can be in English or Chinese (Simplified or Traditional).
  • Your entry should include illustrations in storyboard format and descriptions/explanations that help people to understand your story.
  • You can feature either one or both of the two variants in your story. You can find the pack shots here.

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