Breyers moment Concurso terminado

Show how Breyers brings the family together for a delicious moment!

Início 28 de Março de 2013 Fim 26 de Maio de 2013, 23:59 UTC Deliberação Resultados Julho de 2013
Início
28 de Março de 2013
Fim
26 de Maio de 2013, 23:59 UTC
Resultados
Julho de 2013
Briefing

Contexto

In our "always-on" world, it is getting increasingly difficult for families to spend quality time together. Kids are under increasing pressure, dealing with stress and expectations. In fact, children are becoming a bit of an endangered species as kids face adult challenges earlier and earlier. Moms recognize this shift, and want to make sure that they prepare their kids for the challenges and uncertainty of the world ahead. Creating strong family bonds is critically important to building a sense of safety, security and support as kids prepare for the future. But time is precious these days, and moms need easy, no-frill ways to get the family together for quality bonding time. What could be a better way to bring families back together than an ice cream treat? Breyers is an iconic American brand of ice creams and frozen desserts that has been delighting families for over 140 years.

Desafio Criativo

Create a modern, joyful and engaging story where a mom manages to bring her family together for a spontaneous, playful and memorable moment, thanks to Breyers.

To tell your story, you can create a video or a series of at least 4 quality photographs.

Your entry should feel genuine, authentic, caring, warm, a little playful and lighthearted. Quality family time has never been more relevant so don't make your entry feel old-fashioned or nostalgic. We want to appeal to moms, children and families of today, not yesteryear.

Please keep the narrative in the positive space of what happens when families are together eating Breyers. While it is acceptable to display some tension, avoid placing too much emphasis on the problems that families face (such as too little time, distractions, etc.)

TIPS:

We are giving you examples to help you understand what we expect. Please do not copy these literally.

For example, you could imagine a family's day illustrated by the screens constantly in front of them, never actually seeing each other. The only time they lift their eyes and face the real world is for Breyers fun! Another idea would be portraits of a family together where each person represents a Breyers flavor, creating fun combinations when they are pictured together. You could tell the story from the point of view of the children for a fresh take on things.

Prêmios

Prêmio do Júri Vídeo

  • #1 Prêmio € 11.600
  • #2 Prêmio € 6.100
  • #3 Prêmio € 1.900

Prêmio do Júri Design

  • #1 Prêmio € 6.100
  • #2 Prêmio € 3.000
  • #3 Prêmio € 1.900

Formato

Video 30 to 60 sec; or a story told through a series of photographs (more than 4)

Critérios de seleção

The ideal entry would not be a clichéd moment (i.e. just having a video or pictures of happy families eating ice cream, with no particular story or concept). We are looking for original and creative moments that strike an emotional chord with moms because it shows a bond happening between family members through a stolen moment with Breyers.

Orientações

Orientações para esse concurso

  • Your entry needs to feature the Breyers logo and the Breyers tagline: 140 years of making delicious moments.
  • You can download the pack shots and logo here
  • Please include a description with your pictures as a separate document (no description written on the pictures).
  • Breyers does not want to encourage people to eat too much. When showing the product in your entry please keep it to a single serving per person - don't show one person eating directly from the tub or a bowl filled with dozens of ice cream scoops.
  • In still photography that features children, an adult should always be present in the frame.
  • Breyers is mostly eaten plain, in a bowl with a spoon, and less so on a cone.
  • Submit your entry in English.

Releases and authorizations

  • Make sure that all people appearing or heard in your entry have signed this release form. Winners of the contest will be asked to provide an executed and signed copy of this release form for all people whose image is used in the entries.
  • This release form must also be signed by the parent/guardian if the person whose image is used is a minor.
  • If you have used third party music in your video, please provide a written description of such music including, without limitation, the name of the work, the name(s) of the composer(s) of the work, the name(s) of the performer(s) of the work, and reasonably sufficient information to allow Unilever to contact the applicable individuals.
  • And/or a clear written license to use such music on websites, web portals, email, video collection/download/streaming sites, blogs, vlogs, social networks, virtual worlds, online banners and rich media banners, however accessed, including by wireless, mobile or tablet device, and all other current and future technologies enabling remote access to information, data and materials, however characterized, worldwide, for at least one (1) year.
  • For all third party materials other than music, eYeka standard guidelines apply. See below.

Orientações habituais da eYeka

  • Não coloque quaisquer detalhes pessoais na criação (nome, número de contato, endereço de e-mail, etc.)
  • Mantenha no seu computador uma versão de alta qualidade da sua criação para ser usada se você for selecionado como vencedor.
  • A sua criação tem que ser o seu próprio trabalho para ser considerada no concurso.
  • Você precisa ter obtido a permissão escrita de cada um dos autores e atores que contribuíram para o mídia.
  • Se você tem algum trabalho (música, fotos, desenhos etc.) que não seja de sua autoria, por favor declare em sua descrição do mídia se a música e/ou imagem(ns) que você usou é(são) sua própria criação e forneça links para a licença concedendo para você os direitos de o(s) usar.
  • eYeka vai lhe pedir para fornecer prova escrita ou uma cópia de todos os documentos escritos que confirmam tais autorizações permitindo a eYeka e os seus clientes de usar a criação em conformidade com os termos do regulamento do concurso.
  • Qualquer criação que não cumprir essas regras não será considerada para o concurso.