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Desafio

Resumo do concurso

Mostre-nos a última vez em que você fez alguma coisa pela primeira vez

Atenção: para compreender o desafio é preciso ler todo o brief, não apenas o teaser.

Na vida há muitas “primeiras vezes”. “A primeira vez” abre a porta para as possibilidades. Dá-nos o impulso para continuarmos experimentando coisas novas e explorando novas experiências. Não é fácil ter coragem e curiosidade para tentar e experimentar. Sempre há hesitações e dúvidas para impedir que a pessoa saia dos limites do que lhe é confortável. Mas quando foi a última vez que você fez alguma coisa pela primeira vez?

Seu desafio: crie um curta original, cativante e de alta qualidade para nos mostrar a última vez em que você fez alguma coisa pela primeira vez inspirado pela Coca-Cola.

3 Vencedores 90 Colaboradores 93 Criações aceitas 24 Países 10 Línguas

Prêmio do Júri Vencedores

Seleção por Coca-Cola

dreamcatcher
dreamcatcher #1 Prêmio
dreamcatcher 22.770 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Animação
Estados Unidos

#1 Prêmio de € 24.000 por 100 First Times

I am a director for “Freakin Rad Films” an independent online video production company. We've worked on dozens of fun independent videos for our own YouTube channel “FreakinRad” as well as many other videos for clients and online video contests. I've personally been working in the documentary world for over a decade, but also enjoy sci-fi, fantasy and action adventure fiction work. We are putting together a feature film in 2014 that takes place in the near future.

Filmmaking and storytelling are my passion and I felt so honored to be able to represent Coca-Cola with my work.

Marcs
Marcs #2 Prêmio
Marcs 27.310 Pontuação creativa
  • Design Gráfico
Espanha

#2 Prêmio de € 6.000 por There is always somethings to do for the first time

We were enthusiastic about the idea of taking part in a worldwide contest for such a famous brand. It was a great challenge for a small team like us but we trusted our idea and wanted to make it real.

It was exciting to help someone to do something for the first time and watch and capture his impressions and feelings so closely. We had lot of fun with the protagonist and it was a huge satisfaction for us making one of his dreams come true. It was just a gift. We lived and enjoyed a nice story, but we also made our work true and we are very happy and proud of it.

cistudios
cistudios #3 Prêmio
cistudios 2.020 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
Estados Unidos

#3 Prêmio de € 3.000 por Joy of Coca Cola

We were really excited to do this ad. As its kind of a person story to me. Me and my brothers did this when we were growing up. Coke bottles always make the perfect bottle rocket holders :) this was one of my earliest childhood memories. Film-making is always best when it is done with a team, and we were really excited to produce this spot and have fun while doing it.

We are always looking on Eyeka for fun and challenging spots to create and this one was a great fit. We always create media with a good story. That is always the first thing. Story is king. Everything else is secondary and that is our film making approach. :)

We are so excited to take 3rd place

Coca-Cola comunidade

Conheça todos os colaboradores do concurso

We received more than 90 entries and one of the winning entries was that of Marcos Pitarch and his colleague Borja Castelló.

His winning entry features Joaquìn Anton, a 75-years old man who had never seen the ocean in his entire life. The video shows how Marcos and his team brought Joaquìn to the sea, capturing this beautiful experience of a man who spent his entire life in Santa Cruz, Spain, without ever getting to hear the sound of waves. His dream of visiting a beach for the first time came true.

Coca-Cola featured the winning mini-film on its brand content channel Coca-Cola.tv in Latin America, bringing Marcos and his team the recognition that the spot deserved.

The story was also featured on the Spanish television, as you can see in the following spots, garnering the creators fame and recognition for a beautiful “First Time” story.

90 Colaboradores