Power Interactivity Concurso terminado

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Estudo de casos: Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

Descubra mais sobre a história de sucesso de Oral-B

Desafio

Resumo do concurso

Revolucione a higiene bucal com a primeira escova de dentes conectada à internet!

Muita gente não leva a sério a higiene bucal porque cuidar dos dentes não é uma atividade empolgante. Várias pessoas negligenciam a escovação dos dentes porque não têm certeza se estão fazendo a coisa certa.

Seu desafio: mostre o que uma escova de dentes elétrica conectada à internet deve oferecer para mudar a vida para melhor.

Uma das ideias pode ser mostrar como esta escova de dentes poderia ajudar a diagnosticar problemas de saúde em potencial, por exemplo.

FORMATO: Prints (apresentações, ilustrações, fotografia, sketches...)

3 Vencedores 63 Colaboradores 67 Criações aceitas 24 Países 10 Línguas
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Oral-B P&g

Thanks to the richness of the ideas, we have successfully made interactivity the new vector of innovation for Oral-B.
It opened thousands of opportunities that are now feeding our Initiative Master Plan.

Thank you all for such a creative input!

Prêmio do Júri Vencedores

Seleção por Oral-B

ypp1117
ypp1117 #1 Prêmio
ypp1117 143.770 Pontuação creativa
  • Design Gráfico
  • Ilustração
China

#1 Prêmio de € 1.500 por PacoYao-The first connected toothbrush

Actually I did expect winning in this contest; I hope you don’t find me arrogant :)When I saw the brief, I already have some ideas. So I couldn’t wait to start thinking of the ideas, even when I was in the bathroom. I came up with many ideas especially when I was brushing my teeth. During my creation, I revised my entries for many times and then continued to add in new ideas, it was great fun when creating entry for this contest! I found eYeka two years ago, but I was very busy so I didn’t participate a lot, but I check out the eYeka website almost everyday, it becomes part of my life now. Thank you eYeka for providing such a great platform for us, I am sure we will be more interested in joining the future contests. Lastly, I really hope eYeka can provide winning certificate for the winners, that will be perfect!

moebius
moebius #2 Prêmio
moebius 25.010 Pontuação creativa
  • Design Gráfico
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
Espanha

#2 Prêmio de € 750 por LETS PLAY

I’ve only been a couple of months participating in eYeka and I`m really excited about it. It is a great experience being part of a community as creative as this. There are really good people creating and with a lot of imagination. I come from the real estate advertising world but here you find a wide variety of topics and sectors that helps to develop my creativity skills. As to the contest, it has been very useful for me to observe the attitude of my children about brushing their teeth. I think that to observe is essential in any creative process.

thaubyas
thaubyas #3 Prêmio
thaubyas 7.080 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Animação
  • Escrita Criativa
França

#3 Prêmio de € 250 por oral care connect

I work in a design collective called "dafox" which aims to make design and communication accessible to all. With the internet and touch screens, a lot of new experimentations are possible, and we want to encourage this experimentation. eYeka is a fabulous playground to experiment new ideas, and in this contest I liked the fact that I could really experiment by adapting game mechanisms to oral care, which is not the most fun chore in our daily life. When I found out that I won, I was surprised and happy because it acknowledges the quality of my ideas, which is always pleasant. I donated all the prize money to a French charity called Reporters Sans Frontières because it's a social cause I deeply care about.

Power Interactivity comunidade

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63 Colaboradores