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Estudo de casos: Co-creating original designs to personalize an automotive icon

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Resumo do concurso

Give a touch of French luxury to the Citroën DS3 design

Citroën, one of the largest automobile manufacturers is looking for creative designs to uniquely customize and personalize the Citroën DS3 model.

Create stylish designs, inspired by French Luxury to personalize the Citroën DS3. Your designs will be applied to the roof (design and color), outside rear-view mirrors (color, design), dashboard (color and design) and wheel rim (design and color).

Format: Print or Illustration (2D).

3 Vencedores 117 Colaboradores 186 Criações aceitas 23 Países 10 Línguas

Citroën Psa peugeot citroen

Citroën team thanks you all for the huge work that you have done for this contest. The entries were original, very fine and audacious. Most of them fit our expectations. But some of them went beyond our expectations and really surprised us. It has been very important for us to have fresh look from someone who doesn’t belong to our team.

Prêmio do Júri Vencedores

Seleção por Citroën

MOCKI010 #1 Prêmio
MOCKI010 30 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Design de Embalagem e Etiqueta

#1 Prêmio de € 5.000

The first design OUI, we chose because of its simplicity, its visual impact and use of a very famous French word – a synonym of openness and joy of life.

lewistso #2 Prêmio
lewistso 0 Pontuação creativa
  • Design Gráfico
  • Animação
Hong Kong

#2 Prêmio de € 3.000

The second design LYS was a surprise for us. The LYS reminds us of a royal France, a very traditional vision. But after all it puts DS at the heart of noble cars! We also appreciated pastel colours and femininity.

jerom_goof #3 Prêmio
jerom_goof 0 Pontuação creativa
  • Design Gráfico

#3 Prêmio de € 2.000

The final winner has managed to use a very traditional French drawing – la toile de Jouy. This was also a surprise for us. Very audacious and unseen in auto-mobile design.


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117 Colaboradores