Showcase Toyota’s amazing “Waku-doki” to athletics fans
“Waku-doki” is the feeling you get when your heart pounds with anticipation. It is an intense adrenaline rush that brings sheer joy and excitement. Sports like athletics are full of “Waku-doki” moments.
Toyota is sponsoring the International Association of Athletics Federations (IAAF) World Championships Moscow 2013 and wants to let people around the world know of the sponsorship andconnects the “Waku-doki” spirit with athletics fans all over the world.
Create a uniquely stylish, youthful and exciting event idea for Toyota where people could experience and share the “Waku-doki” spirit on-site and from anywhere in the world during the IAAF World Championships Moscow 2013.
Your idea will inspire the development of events in many cities in the World and a global promotional campaign for a worldwide audience.
FORMAT: Pictures, illustrations, sketches, storyboards, and any visual medium that will allow you to describe your idea