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Estudo de casos: Positioning Mini Oreo on The Market

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Resumo do concurso

You have just created Mini Oreo, and now you want to introduce them to the world!

Through a print ad, we would like you to show us what is great about this new product!

Think about all the characteristics of Mini Oreo and bring to life the one thing that really makes them stand out for you. The aim is to convince everyone that Mini Oreo are the best choice for them!

4 Vencedores 272 Colaboradores 516 Criações aceitas 42 Países 11 Línguas

Mini-Oreo Mondelez

Dear Community,

We (the EU Oreo team, sat in our little Paris office…), wanted to thank you all across the world for the amazing contribution to our Mini-Oreo project !! We have been honestly overwhelmed by the great responses we’ve received. Both in term of number of proposals and in quality of execution.

It has been a pleasure and a lot of fun to look through the hundreds of print advertising you’ve submitted. Not 2 creative ideas were similar, and you brought a lot of humour, emotion, and creativity to your work.

And more importantly, you gave us a lot of insights in term of how to position our Mini-Oreo cookie. So we wanted to warmly thank you for that.

It sounds like such a ‘cliché’ if we say it was very hard for us to reduce 500 submission to only 4 winners, but it truly truly was ! So a big apology to those of you who are not in our final 4 list – we guarantee you that it certainly wasn’t for lack of creativity !

So thanks again for all your help & enthusiasm on this project.

We wish you all the best for your next submissions.

Kind regards

The Oreo team :)

Prêmio do Júri Vencedores

Seleção por Mini-Oreo

butterflyhy #1 Prêmio
butterflyhy 0 Pontuação creativa
  • Design Gráfico

#1 Prêmio de € 3.800

garygeorgec #2 Prêmio
garygeorgec 22.450 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos

#2 Prêmio de € 1.300

FlorentSabatier #3 Prêmio
FlorentSabatier 10 Pontuação creativa
  • Vídeo

#3 Prêmio de € 630

Chandandesigner #4 Prêmio
Chandandesigner 50 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Design de Embalagem e Etiqueta

#4 Prêmio de € 630

Introducing Mini Oreo comunidade

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272 Colaboradores