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Estudo de casos: Interpreting Coca-Cola’s energizing refreshment

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Desafio

Resumo do concurso

Interpreting Coca-Cola as an Energizing Refreshment

Coca-Cola, the iconic brand is inviting you to be a part of its celebration as the energizing refreshment.

Now Coca-Cola empowers you to unleash your creativity by showing us how you can interpret Coca-Cola as an energizing refreshment in whatever style or format you like.

It can be in the form of a video/animation, design/illustration, or photo!

5 Vencedores 1.586 Colaboradores 2.616 Criações aceitas 74 Países 10 Línguas
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Coca-Cola Coca-cola

"The quality far surpassed our expectations. This had a ripple effect on our organisation in the way we do things, the way we access creative concepts and fresh ideas." - Leonardo O'Grady, IMC Director ASEAN

Prêmio do Júri Vencedores

Seleção por Coca-Cola

Vídeo categoria

protonsanon
protonsanon #1 Prêmio
protonsanon 0 Pontuação creativa
  • Vídeo
  • Escrita Criativa
Nova Zelândia

#1 Prêmio de € 24.000 por Power Up

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

Coca-Cola

Foto categoria

garychan
garychan #1 Prêmio
garychan 0 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
Hong Kong

#1 Prêmio de € 12.000 por Catch Me If You Can!

Design categoria

kluster
kluster #1 Prêmio
kluster 1.550 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
Itália

#1 Prêmio de € 8.000 por cocacola1

kluster
kluster #2 Prêmio
kluster 1.550 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
Itália

#2 Prêmio de € 4.000 por cocacola2

kluster
kluster #3 Prêmio
kluster 1.550 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
Itália

#3 Prêmio de € 4.000 por cocacola3


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