Mars Wrigley Memorable Moments Concurso terminado

Create exciting product and experience solutions for Mars Wrigley to drive connection!

€ 5.000
O concurso terminou em 23 de Agosto de 2021
Ilustração - Escrita Criativa

In a world where physical closeness is becoming increasingly rare, we all look to create meaningful connections in order to feel closer with one another.

While loneliness has increased, so too has our need to feel connected and belong with a group and one another. We are leaning into things that feel good and add meaning to our lives, and we are increasingly looking for unique solutions to help make everyday moments and rituals even more special.

Mars Wrigley has identified three key ‘Connection Rituals’ and is looking to help foster these moments to help everyone better connect with one another. A ‘Connection Ritual’ is a set of structured actions performed that help us transform, either symbolically, emotionally, or physically, from one state to another. Rituals can be performed hourly, daily, or at larger intervals in our lives. These rituals differ from habits or routines because they have a deeper meaning beyond just the action themselves.

Mars Wrigley is striving to put smiles on people’s faces and create better and richer rituals for everyone. Through Iconic brands like M&M’S, Snickers, Dove/Galaxy, Skittles, and many others they are looking to further foster memorable connection moments for all. Can you help?

Create a new product and experience for Mars Wrigley to help their customers foster new and deeper connections with each other in one of these three key connection rituals!


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