“Butterfinger Challenge 2020” Concurso terminado
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Desafio

Resumo do concurso

Help create an appealing communication concept for Butterfinger, the delicious peanut snack from Ferrero!

Help create an appealing communication concept for Butterfinger, the delicious peanut snack from Ferrero!

As output, we expect: Your concept in English AND in your local language Some visuals to support your concept, e.g. moodboard to express the tone-of-voice and mood you want to convey with your concept The answers to our questions above Your concept (text) consists of: A title, explaining in 1-2 words what your concept is all about Concise product description with key benefit List with relevant reasons to believe Catchy tagline _______Example Title: Spark your joy! Out now! The new Sparkly White plus is an effective no-rinse formula that keeps your teeth white from day to night! Sparkly White plus Has an innovative bicarbonate based formula that coats your teeth with protective thin layer that keeps the whiteness of your smile Is easy to apply with your usual toothbrush Is approved by the National Academy of Dentists Tagline: Sparly White plus: spark your joy with ease!  

Leia o briefing completo

Prêmio do Júri Vencedores

Seleção por Butterfinger

mhfrois
mhfrois #1 Prêmio
mhfrois 1.648.320 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Redação de argumentos
Brasil

#1 Prêmio de € 1.000 por ONE PLEASURE

staylor
staylor #2 Prêmio
staylor 45.470 Pontuação creativa
  • Animação
Reino Unido

#2 Prêmio de € 750 por Bright Side of Life

Almost exactly 7 years ago I came 3rd in a Milner cheese competition (mice burrowing into the cheese shop to get hold of it). I think someone said at the time I was the oldest winner , so perhaps at 71 I have raised the bar a bit more! Using this as a projection I feel my next win is timed to come in 7 years time when I am 78.

Thank you for running these interesting briefs. According to my profile I have had 90 briefs accepted (but also many ruled ineligible which are not shown) which is a 2.2% success rate. Why keep going? Well I have been teaching for around 50 years and creativity was alway a key part of any lesson I taught. My particular “gifts” were using animation as a classroom activity and linking maths and science to art eg anamorphic drawings, reflective art, agamographs phenakistoscopes, exploring mechanisms (cams, friction drive, axles). Creativity is still important to me and although my wife tells me I spend too much time on the computer I still like trying different challenges.

peterromer88
peterromer88 #3 Prêmio
peterromer88 120.160 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Redação de argumentos
Reino Unido

#3 Prêmio de € 500 por The Crispy Choice

Favoritos da comunidade

Baseado nos votos dos colaboradores no Círculo de Comentários

Principais em Qualidade

  • hrazek Classificação 1 hrazek 77.660 Pontuação creativa
  • jamesdesign Classificação 2 jamesdesign 881.320 Pontuação creativa
  • harish_1972 Classificação 3 harish_1972 162.950 Pontuação creativa

Principais em Originalidade

  • jamesdesign Classificação 1 jamesdesign 881.320 Pontuação creativa
  • hrazek Classificação 2 hrazek 77.660 Pontuação creativa
  • sebg80 Classificação 3 sebg80 13.610 Pontuação creativa

Principais em Narração

  • hrazek Classificação 1 hrazek 77.660 Pontuação creativa
  • mhfrois Classificação 2 mhfrois 1.648.320 Pontuação creativa
  • jamesdesign Classificação 3 jamesdesign 881.320 Pontuação creativa

Rewards

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3 Rewards

  • adelinaiancu22
  • ucarandrea
  • carmen06040604

“Butterfinger Challenge 2020” comunidade

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72 Colaboradores