Enfagrow Nudge – Shopping Experience Concurso terminado
#EnfagrowNudge Flash

Encourage Moms to Shop for Enfagrow!

€ 1.600
O concurso terminou em 15 de Novembro de 2019
Ilustração - Escrita Criativa

When babies pass the milestone of their first year, moms often decide to make changes in how they care for them. As the young kids grow and look healthy, moms think they can stop feeding them baby food and adopt regular ingredients like fresh milk or milk powders instead of full-nutrition milk formula. Parents often ignore the exact nutritional needs of their child, and their behavior tends to relax progressively, even though they should maintain the nutritional intake to keep their children in good health.

It is important to raise moms’ awareness on how they can easily fulfill their children’s nutritional needs, with the use of milk formula complementing the rest of the daily diet. Milk formulas are specifically designed for young children and provide them with all the nutrition they need at their age. Enfagrow is one of the leading milk formulas on the market and would like to connect with moms in a different way. They do not want to launch a big emotional campaign like other brands and instead want to use behavioral science to change moms’ behavior for the better.

Enfagrow needs your creativity to find ideas that could make a positive impact on moms.

In this challenge we will focus on the shopping experience in supermarkets. In Mexico, after babies have reached one year old, lot of mothers use powder milk to feed their babies. Powder milk products do not provide the same nutritional intake compared to Enfagrow milk formula. In Mexico, Enfagrow milk formula and Powder milk products are in different places in the supermarket. As moms decide to replace milk formula with powder milk, they tend to skip the formula aisle in the supermarket. Can you imagine a creative way to catch their attention as they shop, reminding them of the importance of milk formula for their kid and leading them to the Enfagrow Milk Formula aisle?

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