Dove is looking for the next Limited Edition for its iconic Beauty Bar
Beauty standards in America have drastically changed over the years. With the creation of social media came a lot of pressure to be perfect!
Dove believes that beauty should be for everyone, because looking and feeling your best makes you happier. In 2004, Dove created the Self-Esteem Project to help young people raise their self-esteem and realize their full potential. The Project has helped millions of young people to have a positive relationship with the way they look, overcome body image issues and be the best version of themselves.
Dove helps women to realize their beauty potential by providing products that deliver superior care. Dove’s most iconic product, introduced in 1957 is the Beauty Bar, the no. 1 US skin cleansing bar with ¼ moisturizing cream that mildly cleanses and hydrates the skin better than any other bar soap. It is still the no. 1 bar brand in the US, recommended by dermatologists and loved by consumers.
Dove is a brand that pretty much everyone knows. However, with a changing retail environment, and an abundance of products available, Dove needs your help to convince American women to choose Dove Beauty Bar as their choice of gentle, skin cleansing product.
Beauty is about more than how you look. Can you help us design the next Dove Beauty Bar Limited Edition that creatively brings the best of Dove to the forefront?