Barilla – Roger Federer “Mestres das Massas” Concurso terminado

Descubra os resultados do concurso Barilla – Roger Federer “Mestres das Massas”


Desafio

Resumo do concurso

Crie um design de embalagem exclusivo para as Massas Barilla Roger Federer

Chame a atenção de amantes de gastronomia com uma embalagem de edição limitada que vai contar a história dos “Mestres das Massas”, para mostrar que Roger Federer e a Barilla são parceiros.

Por favor, use o modelo fornecido na caixa de ferramentas criativas.

Leia o briefing completo

3 Vencedores 64 Colaboradores 91 Criações aceitas 30 Países 7 Línguas
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BARILLA Barilla

Thanks to all the contestants ! We received really great propositions, it was Amazing to discover how you perceive our brand and how you proposed to elevate the common values we share with our new testimonial. 
We hope you enjoyed working on it, as much as we enjoy nourishing our partnership with Federer.

Prêmio do Júri Vencedores

Seleção por BARILLA

Abdiel_Hernan
Abdiel_Hernan #1 Prêmio
Abdiel_Hernan 193.720 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
México

#1 Prêmio de € 3.000 por Federer

We truly liked how you leverage the mastery value that share both Barilla and Federer with the designed illustration of Federer (perfection, exactness, work hard), and the abstract representation of a pasta dish, eg: pesto and basil (perfect pasta for a perfect dish). 
You maintained simplicity and premiumness with good selection of tone and colors, and by avoiding blue background, mainstream code for us.

The execution is Arty, like a masterpiece. Good choice since art is part of the brand / company.

On top of this, we appreciated the idea of saga/serie with several illustrations presented.

BARILLA
Samira-Rafi
Samira-Rafi #2 Prêmio
Samira-Rafi 3.114.530 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Marrocos

#2 Prêmio de € 1.500 por FEEDING THE PERFECTION !

I really enjoyed the brief, I feel honored and excited to receive the news that I won the second place!
I also enjoyed working for 2 champions : Barilla & Roger :)
Wonderful experience and grateful to Eyeka for hosting the contests.
Thank you!

We liked the concept of perfection that you put at the core, both by encapsulating the value at the core of the Manifesto, and at the core of the tennisman shape : perfection for Federer, and perfect feeding too.

BARILLA
Md3
Md3 #3 Prêmio
Md3 15.380 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Redação de argumentos
Portugal

#3 Prêmio de € 500 por How to be a master

we liked the concept of becoming a master, starting from or ending by (depending how you read it) the n°1 position you put at the core.

We appreciated also the manifesto selection you wrote around n°1 and give you the right rules to reach it.

BARILLA

Barilla – Roger Federer “Mestres das Massas” comunidade

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64 Colaboradores