Nestlé: Chocolate e doces de presente Concurso terminado

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Desafio

Resumo do concurso

Re-fresh NESTLÉ chocolates into gifts worth craving

Create an unexpected, original and slightly more premium chocolate gifting idea that both the giver & the receiver would be excited about.

A presentation with texts and visuals (sketches, illustrations, pictures) of a chocolate gifting concept: regardless of the route you select, please create 1 idea that works any time of year, and 1 that is customized to Easter or Christmas. PDF, 5 pages max. 

Leia o briefing completo

5 Vencedores 7 Favoritos da comunidade 69 Colaboradores 103 Criações aceitas 30 Países 8 Línguas
C4fea36e96a04a7695b573c0ec1bcc1e

Nestle Confectionary Nestle

We'd like to thank eveyone that took part in our contest. We were amazed by the number of ideas and you all made us think quite differently about the ways that we could take our brands forward in Gifting in the future. 
So we really appreciate all the time and effort that you took to bring your ideas to life for us.

Prêmio do Júri Vencedores

Seleção por Nestle Confectionary

ludmila_lak
ludmila_lak #1 Prêmio
ludmila_lak 82.380 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Rússia

#1 Prêmio de € 3.500

For me was very pleased and really intresting participation in this contest!
 And I'm very glad that my idea liked! Thanks Nestle and Eyeka!

WE loved the idea that someone could interact and have fun with this pack and will look to build this idea with some of our children's brands like Smarties & Milkybar as special gifts for Christmas and the other seasons.

 
Nestle Confectionary
jamesdesign
jamesdesign #2 Prêmio
jamesdesign 1.729.670 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Reino Unido

#2 Prêmio de € 2.000

I really enjoyed working on this brief and I was confident I had a great concept, but it's fantastic when a massive brand like Nestle confirms that by choosing it as a winner! thanks to Nestle and thanks eYeka!

 

We loved the tactile nature of this pack and the fact that it presented a countdown in a different shape. So it has really made us think about how we might use shape to make our advent calendars much more interesting shapes in the future.

 
Nestle Confectionary
mhfrois
mhfrois #3 Prêmio
mhfrois 1.256.740 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Redação de argumentos
Brasil

#3 Prêmio de € 1.000

I am very happy to have won my seventh prize in just 16 months of eYeka.
Gratitude Nestle! ALOHAAAAAAAAAA !!!

We thought the idea of using emoticons on a product to allow people to send a small message to a loved one was really nice. The shape made us think of Smarties so we are looking into how we might be able to build this idea for Smarties.

 
Nestle Confectionary
newers11
newers11 #4 Prêmio
newers11 14.520 Pontuação creativa
  • Design Gráfico
  • Design de Embalagem e Etiqueta
  • Fotografia
Reino Unido

#4 Prêmio de € 500

We thought the this idea of a personalised and simple but intriguing gift was very appealing so we will be looking into how this could fit with our Quality Street brand.

 
Nestle Confectionary
oneneno
oneneno #5 Prêmio
oneneno 190.390 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
Jordânia

#5 Prêmio de € 500

We have often thought that maybe we should put a range of our products together at Easter time - so that everyone would have something that they liked to share. This basket idea would be a lovely way of presenting that Easter hamper.

 
Nestle Confectionary

Favoritos da comunidade

Baseado nos votos dos colaboradores no Círculo de Comentários

Principais em Qualidade

  • ma-create Classificação 1 ma-create 644.220 Pontuação creativa
  • M-say Classificação 2 M-say 311.880 Pontuação creativa
  • smichaudminard Classificação 3 smichaudminard 7.560 Pontuação creativa

Principais em Originalidade

  • ma-create Classificação 1 ma-create 644.220 Pontuação creativa
  • msalomon Classificação 2 msalomon 1.536.250 Pontuação creativa
  • Shuyskaya Classificação 3 Shuyskaya 4.610 Pontuação creativa

Principais em Narração

  • ma-create Classificação 1 ma-create 644.220 Pontuação creativa
  • appletanea Classificação 2 appletanea 0 Pontuação creativa
  • MUZI Classificação 3 MUZI 43.280 Pontuação creativa

NESTLÉ: Chocolate & sweets gifting comunidade

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69 Colaboradores