Quirky Food Complement for Mid-morning Break Concurso terminado

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Desafio

Resumo do concurso

Invent a quirky food complement for preteens at school!

Invent a quirky and fun daily food complement for mid-morning breaks at school that both preteens and their parents will love.

Presentation 1 page PDF - use the template

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3 Vencedores 53 Colaboradores 86 Criações aceitas 24 Países 7 Línguas

A marca é confidencial

Thanks to everyone for the wonderful ideas. It was a difficult challenge, easy to go to far or fall short. All ideas received helped us detect common themes that should be included when addressing this target group and enhancing our experimentation to come up with a relevant and differentiated solution for kids that is both healthy and attractive for repetitive consumption.

Prêmio do Júri Vencedores

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phartye_89
phartye_89 #1 Prêmio
phartye_89 74.880 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Redação de argumentos
Nigéria

#1 Prêmio de € 750 por Twin Cookies

The overall quality of the idea and thought behind it inspired the team to think further and look for ways to break barriers between playfulness, what can actually be done and what will still be considered "clean" during consumption. Even though the idea directly might not be implemented it inspired further discussion around the motivations behind it and what is trying to be achieved.

A marca
dbaklein
dbaklein #2 Prêmio
dbaklein 488.970 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Estados Unidos

#2 Prêmio de € 500 por Emoji Waffle Bites

This idea combines a solution cluster we created for further experimentation thanks to many of the ideas received from Eyeka with the extra playfulness that could close the deal with the target.

A marca
olimpik123
olimpik123 #3 Prêmio
olimpik123 206.780 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
Ucrânia

#3 Prêmio de € 250 por cookie in the form of "Zombie Fingers".

It is an overall very attractive and playful idea. It is easy to combine attractiveness and healthyness and the concept behind the idea is not seasonal, but actually it has a universal appeal for the target group.

A marca

Quirky Food Complement for Mid-morning Break comunidade

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53 Colaboradores