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Resumo do concurso

Show us how hydration will evolve by the year 2025

Show us how water will evolve in its taste, benefits, packaging, sensorial feel, formats and fusion with other categories by the year 2025.

A presentation with visual(s) and text (for the questions) – Maximum 3 pages per entry.

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6 Vencedores 64 Colaboradores 90 Criações aceitas 29 Países 8 Línguas

Thank you all creators who have participated in this contest. We are amazed by your entries. Keep up the good work!

Prêmio do Júri Vencedores

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volodymyr_moskalets
volodymyr_moskalets #1 Prêmio
volodymyr_moskalets 381.510 Pontuação creativa
  • Escrita Criativa
  • Fotografia
  • Redação de argumentos
Ucrânia

#1 Prêmio de € 3.500 por Aqua

Water with unique benefits of Deodorant which could be targeted towards the growing senior population, active sports demographics as well as body-odor conscious females (especially 20-35y.o). This idea could help in enhancing I LOHAS brand`s spread in Health and Wellness portfolio while addressing functional (hydration, no bad smell) along with emotional need (giving confidence to users)

A marca
volodymyr_moskalets
volodymyr_moskalets #2 Prêmio
volodymyr_moskalets 381.510 Pontuação creativa
  • Escrita Criativa
  • Fotografia
  • Redação de argumentos
Ucrânia

#2 Prêmio de € 1.000 por Water 2025"

Added value water with benefit of hydration/thirst quenching and suppressing hunger. Changes base attitude/perception of water. Very suitable concept especially for Japan market where major part of working demographics (especially 30-45) start caring about weight gain. Very differentiated/unique product which could be prized on premium level.

A marca
Samurai7
Samurai7 #3 Prêmio
Samurai7 258.000 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Índia

#3 Prêmio de € 500 por HOLY WATER

am really happy to win a prize in this particular contest. Thank you Eyeka.

This concept is very close to our in-market water brand`s offered equity of “Naturalness”. Benefit of anti-stress, anti-oxidant with smoothing smell and taste and that through “natural ingredients” and not chemical/scientific is very appealing. Additionally “low impact on environment” is another factor which is assessed as very important by Japanese consumers so having a “fully recyclable plastic packaging” is very interesting as well.

A marca
kosheleva09
kosheleva09 #4 Prêmio
kosheleva09 167.710 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Rússia

#4 Prêmio de € 500 por Bottle bubble

Thank you for an interesting competition! This is our first victory! We are very much thought over the idea! For a long time it implemented! We are very happy!

Space/size of product is very important factor in Japan and minimization of product sizes if the current trend in Japan (powder detergent to concentrated liquid detergent, concentrated energy drinks etc.) Keeping this in mind along with the product having an eco-friendly bottle, it`s would be very appealing product to consumers. Package innovation for water would also generate substantial opportunities in terms of in-store product placements and further develop the brands image as a true leader/innovator in the market.

A marca
yman0506
yman0506 #5 Prêmio
yman0506 103.490 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Malásia

#5 Prêmio de € 500 por Water Wrist Design

Really grateful to be selected as one of the winners. Thanks, Eyeka.

Integration of technology and beverages is already happening in other industries (Nike-Nike Running Club, Vittel Refresh cap etc.) so considering developing new water intake occasion which would help in automatically intake water via our skin is very innovative and fore-sighted. Something our current in-market water brand works in conveying.

A marca
000
000 #6 Prêmio
000 389.930 Pontuação creativa
  • Design Gráfico
  • Vídeo
  • Ilustração
  • Animação
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
  • Redação de argumentos
Estados Unidos

#6 Prêmio de € 500 por drinkable mouth rinse

New water consumption occasion which are being developed/fostered right now in Japan are before and after sleep for pre-and-post hydration. Having similar to a drinkable water based mouthwash product would further help in catalyzing this activity.
Another opportunity with this could to towards B2B (to hospitals/dentists etc.) thus opening up a new channel for this value added water product.

A marca

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