Descubra os resultados do concurso Trésor / Krave - Innovation for teens
Desafio
Resumo do concurso
Invent a new and disruptive concept to attract French teens to Trésor cereal.
Invent a new and disruptive concept to attract French teens to Trésor cereal, following one of the two insights listed below.
Two pages PDF with visuals and text
Prêmio do Júri Vencedores
Seleção por Kellogg's

ludmila_lak #1 Prêmio
- Design Gráfico
- Ilustração
- Animação
- Escrita Criativa
- Design de Embalagem e Etiqueta
- Fotografia
- Redação de argumentos
#1 Prêmio de € 1.500
For me was very nice and interesting to participate in this contest! In this contest, I tried to look at the world through the eyes of teenagers. Thanks again!
The team in both Dublin and Paris felt that this has a lot of potential in many formats and really got us excited about a longer term idea for Tresor that could really work for our consumers. Thank you for taking the time to do this and congratulations!

shobz #2 Prêmio
- Design Gráfico
- Vídeo
- Ilustração
- Animação
- Escrita Criativa
- Design de Embalagem e Etiqueta
- Fotografia
- Redação de argumentos
#2 Prêmio de € 600
I love the brief so I immediately came up with an out-of-the-box idea for Tresor! I hope the brand will develop this idea further. Thanks for appreciating it!
We felt this was a great idea and wasn’t something we would have come up with internally so felt it very new and fresh. It was a really difficult decision and you were almost in first place. Thank you for taking the time to do this.

azoulayraphael3 #3 Prêmio
- Design Gráfico
- Ilustração
- Animação
- Design de Embalagem e Etiqueta
#3 Prêmio de € 400
I really enjoyed working on this theme. Thank you so much for selecting my project. Perhaps one day, one of the proposed projects will be available in supermarket and it will be a great reward for the eYeka community!
Although this is still cereal in a bowl and not innovative in terms of format, we felt this was a great idea and the idea was executed really well. We thought the ‘pull the pin out of your morning’ was a great tag line and something that we felt would really speak to teens. Thank you for taking the time to do this.
Prêmio adicionalAdditional Prize categoria

jeanbaptistepetricoul Vencedor adicional
- Design Gráfico
- Ilustração
- Escrita Criativa
- Design de Embalagem e Etiqueta
Vencedor adicional
Favoritos da comunidade
Baseado nos votos dos colaboradores no Círculo de Comentários
Principais em Qualidade
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Classificação 1 azoulayraphael3 10 Pontuação creativa
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Classificação 2 akshaydineshcc 4.010 Pontuação creativa
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Classificação 3 abdillah_abdi01 43.710 Pontuação creativa
Principais em Originalidade
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Classificação 1 azoulayraphael3 10 Pontuação creativa
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Classificação 2 abdillah_abdi01 43.710 Pontuação creativa
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Classificação 3 akshaydineshcc 4.010 Pontuação creativa
Principais em Narração
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Classificação 1 azoulayraphael3 10 Pontuação creativa
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Classificação 2 abdillah_abdi01 43.710 Pontuação creativa
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Classificação 3 akshaydineshcc 4.010 Pontuação creativa