Ice Cream Cabinet of the Future Concurso terminado

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Desafio

Resumo do concurso

Imagine a new concept of ice cream cabinet that creates a more engaging & connected shopping experience for ice cream lovers.

Imagine a new ice cream cabinet that grabs attention, engages people and connects better with them, to make ice cream the number one snack option!

Presentation with visuals and texts (4 pages max)

3 Vencedores 4 Favoritos da comunidade 77 Colaboradores 82 Criações aceitas 34 Países 9 Línguas
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Unilever Unilever

Thanks so much for all your entries! We were really impressed with the creativity and uniqueness behind all of the designs, and its very obvious that a lot of thought had gone into each entry. It has opened up a whole new world of ideas to us, and it has given us an invaluable insight into what consumers want and expect from our branded cabinets. Thanks again for all your contributions, and congratulations to the winners!

Prêmio do Júri Vencedores

Seleção por Unilever

theblueoctopus
theblueoctopus #1 Prêmio
theblueoctopus 114.740 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
  • Fotografia
Cingapura

#1 Prêmio de € 3.000

We thought this idea was the best when it comes to cut through design: esp liked that the design is vertical with a big transparent window (allowing better stand out) but at the same time it stays simple and does not seem to take too much space VS. other ideas. Also we liked some of the ideas around music, heat sensitive screens, and wifi availability.

Unilever
aline_ferreira
aline_ferreira #2 Prêmio
aline_ferreira 68.230 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
Brasil

#2 Prêmio de € 1.500

We thought this idea was strong when it comes to actually being able to generate purchase interest. We really like the simplicity of this idea with the jackpot mechanic, and introducing an element of gamification to interest consumers. Also really liked the heart design on the top, thought that was an interesting way to change the cabinet without a very drastic re-think.

Unilever
kamshiyolga
kamshiyolga #3 Prêmio
kamshiyolga 2.140 Pontuação creativa
  • Design Gráfico
  • Ilustração
  • Escrita Criativa
  • Design de Embalagem e Etiqueta
Ucrânia

#3 Prêmio de € 500

We thought this idea was strong when it comes interactivity/engagement allowing people to connect with people in different locations, and it really spoke to the spirit of Walls i.e. encouraging connection and scciability. I believe this idea could be further developed by including a game mechanic rather than simple chat. But we liked it a lot and thought it was some of the most unique thinking.

Unilever

Favoritos da comunidade

Baseado nos votos dos colaboradores no Círculo de Comentários

Principais em Qualidade

  • bibolda Classificação 1 bibolda 4.790 Pontuação creativa
  • ManuFF Classificação 2 ManuFF 19.630 Pontuação creativa
  • stefan_serban Classificação 3 stefan_serban 0 Pontuação creativa

Principais em Originalidade

  • bibolda Classificação 1 bibolda 4.790 Pontuação creativa
  • stefan_serban Classificação 2 stefan_serban 0 Pontuação creativa
  • ManuFF Classificação 3 ManuFF 19.630 Pontuação creativa

Principais em Narração

  • bibolda Classificação 1 bibolda 4.790 Pontuação creativa
  • ManuFF Classificação 2 ManuFF 19.630 Pontuação creativa
  • msalomon Classificação 3 msalomon 934.850 Pontuação creativa

Ice Cream Cabinet of the Future comunidade

Conheça todos os colaboradores do concurso

77 Colaboradores