Resultados | Wellness ice-cream – Make ice-cream that fits millennials who want to embrace a wellness lifestyle

Descubra os resultados do concurso Wellness ice-cream

Desafio

Resumo do concurso

Make ice-cream that fits millennials who want to embrace a wellness lifestyle

Invent an ice-cream brand that fits millennials who want to embrace a wellness lifestyle.

4-pages presentation with images and text

5 Vencedores 5 Favoritos da comunidade 96 Colaboradores 112 Criações aceitas 36 Países 10 Línguas

Unilever Unilever

Thank you for all of the wonderful entries we received. Some brilliant ideas, great designs, unique elements in either communication, business model or benefits. I had many of your ideas on our shortlist and found the final choice very hard. We are still working with many of the ideas to see which ones would truly win with consumers.

Please keep ideating and creating and I hope that you will see more wellness ice cream products coming to a place near you soon.

Prêmio do Júri Vencedores

Seleção por Unilever

Evelyn_Green #1 Prêmio

Evelyn_Green 93.480 Pontuação creativa

Design Gráfico
Escrita Criativa
Design de Embalagem e Etiqueta

Cingapura

#1 Prêmio de € 5.000 por Halo Superfood Ice Cream Unilever

I loved the rounded feel of a true millennial brand, with the combination of non dairy and superfoods that still sounded tasty. and beautiful packaging design and a beautiful care for the planet and growers. Well done.

Unilever

eepigni #2 Prêmio

eepigni 79.720 Pontuação creativa

Design Gráfico
Vídeo
Animação
Escrita Criativa
Design de Embalagem e Etiqueta

Espanha

#2 Prêmio de € 2.500 por The Fresh Start Initiative

I absolutely loved the fresh start thinking, combining artisanal daily made ice cream with an opportunity for getting people back into employment. A social purpose close to our hearts. Thank you.

Unilever

Mengboy #3 Prêmio

Mengboy 118.600 Pontuação creativa

Design Gráfico
Ilustração
Escrita Criativa
Design de Embalagem e Etiqueta

Malásia

#3 Prêmio de € 1.000 por Ohm

I really liked the way you designed and created this incredibly peaceful and wellness based brand and products. I could imagine myself taking a moment out and loved the notion of spa popsicles. Thanks.

Unilever

AnnaNThang #4 Prêmio

AnnaNThang 428.160 Pontuação creativa

Design Gráfico
Ilustração
Escrita Criativa
Design de Embalagem e Etiqueta
Fotografia

Estados Unidos

#4 Prêmio de € 1.000 por Breyers Botanicals ~ Ice Cream Tonics

I thought the design was wonderfully premium and mouth wateringly attractive ingredients, and loved the use of partnerships with chefs and herbologists to make this something different. Good job.

Unilever

depaccoteam #5 Prêmio

depaccoteam 99.790 Pontuação creativa

Design Gráfico
Ilustração
Animação
Escrita Criativa
Design de Embalagem e Etiqueta
Fotografia

Filipinas

#5 Prêmio de € 500 por FIDA DIDA ICE CREAM

I really like the fresh and colourful nature of this fruit and veg ice cream brand, and the fact that you focused on a gourmet experience not a healthy one which was implicit. Thank you.

Unilever